6 Incredibly Useful Brand Management Strategies
Small businesses are hard to fund and work on, especially if you are a novice. You are about to compete with some marketing giants. Therefore, staying on top seems to be a pretty difficult task. So, it is always mandatory to take proper care of your brand, once you have established it. Keep up with…
Read MoreWhen Should I Book Revenues?
It’s the end of one year and the beginning of the next. Small Business owners have some discretion as to when they book revenues on the last day of the year. First you have to ask, what are you trying to accomplish? Do revenues need to look super strong for investors? Are you trying to…
Read MorePeople Wisdom from Gandhi
In his terrific new book, Reinvent Yourself, prolific author, entrepreneur, blogger, podcaster, and serial reinventor-of-self, James Altucher shares a ton of wisdom. Included are lessons from business titans to historical figures; world-class athletes to top entertainers, and many more. And, in his usual humble, self-effacing way, he shares golden nuggets of wisdom from…himself as he takes their lessons and serves them up…
Read MoreMicromarketing Benefits: Great Rewards for a Challenging Strategy
A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence…
Read More5 Ways to Start or Buy a Business Without Any Money
What a tragedy that so many great businesses ideas are never executed for want of one critical resource: money. Many would-be entrepreneurs believe it’s impossible to start a business without investing large amounts of your own cash. But that’s not necessarily the case. If you have a killer idea and the persistence and ingenuity to…
Read More7 Unexpected Ways to Grow Sales Via Smartphones
With the reference of a recent survey conducted by United Nations, world population has become more than seven billion. The other fact is, from these seven billions inhabitants of the Earth, approximately two billions of the individuals are using smartphones. Due to the courtesy of such massive coverage, the marketers always urge to seek the…
Read MoreEvaluating a Franchise Territory
Ultimately, the defining factor when reviewing territory comes down to a single question: “Do you have a large enough customer base to be successful?” While there are several components to that question, this is what you are looking to determine. Even with the best business model out there, an over-saturated market leads to frustration and…
Read MoreShould I Use Form 1040, Form 1040A, or Form 1040EZ?
When you file a personal income tax return with the IRS by April 15, you have a choice of 3 basic tax forms to select from that are essentially designed to report similar tax and financial information. These personal income tax returns include: Form 1040 Form 1040A Form 1040EZ While they have similar intentions, each…
Read MoreWhen Does Your Startup Need a Legal Department?
After years of working with different law firms on a variety of business matters, it was time to stop and ask myself: Just how many lawyers does it take before hiring one in-house? I didn’t keep an exact count, but I knew when I’d arrived at my breaking point. The costs and headaches associated with…
Read MoreAlmost 70% of Smartphone Users Expect to Use Mobile Pay in 2017
Digital trends publications have predicted that 6.1 billion people will be using smartphones by 2020, which is more than two thirds of the world’s population. As a result, advertisers are jumping on opportunities to connect mobile users to their brand. With a single click of a button, consumers can easily order products, call a company,…
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