5 Tech Tools Your Business Needs to Be Using
I’ve been working in technology and web-related businesses for about 10 years now, and it still shocks me how many small businesses don’t take advantage of all the amazing tools out there to make their lives easier. Anyone with home repair skills would feel the same if they saw the awful mess that is my…
Read More5 Tips for Planning a Professional Event People Will Remember
In my business, there’s an art and science to creating a great event experience. As the co-founder of a New York-based, women-owned brand experience agency, I’ve produced over 250 events. In the last six years, we’ve created everything from rock walls in co-working spaces, to multi-day activations at SXSW, and private dinners in art galleries. We’ve…
Read MoreAre You Wasting Valuable Resources in Your Digital Marketing?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing. Oh no, you say! Sorry to break bad news, but TrackMaven’s Marketing Leadership Survey: Strategy, Technology, and Data-Driven Management 2017 demonstrates that the biggest challenge for…
Read MoreFinding a PBX System for Your Small Business
When you’re starting a business, you spend almost every minute of the day crossing your t’s and dotting your i’s (let’s assume your racing thoughts allow you to sleep). One of the most important decisions you can make is how your customers and colleagues will be able to reach you. If you’ve started your search…
Read MoreHR Disaster: 4 Mistakes That Could Bankrupt Your Company
It’s said that we should see mistakes as an opportunity to learn, but in business you can’t afford to make too many mistakes. HR can be a complex and demanding role that bears the responsibility, in part, of seeing that these mistakes don’t happen in the employer-employee relationship. Just defending an employee lawsuit can cost…
Read MoreHow to Hire the Best Assistant for Your Small Business Needs
As your business is growing, so do your responsibilities. You may be working out of your home, or maybe you just moved into a new office to accommodate all the work you have piled up. Maybe your business isn’t yet big enough to take on full-time employees, but you do need help in getting things…
Read MoreYour Sales Invoice Should Be a Valuable Tool for Your Company
I’m willing to guess that you’ve given some thought about how your communication looks. You probably have nice stationary and many of you also have figured out how to send emails that include your company logo. But, have you considered how your invoice should be designed in terms of how it looks from a graphics…
Read MoreHere are 10 Vision Tests for Your Success
Your vision for success must be solid and flexible enough to pass several critical tests if it is to guide a business enterprise to greatness. Here in brief are ten tests for your successful vision. Try these on for size, and test yourself for attractiveness to the marketplace, to investors and to history. Ten tests…
Read MoreHow Facebook Can Help You Grow Your Storefront
Looking to expand the reach of your digital storefront? Facebook’s a great way to connect with potential customers and get some sales! Social media may be one of the most powerful marketing tools in your arsenal—and if you use it effectively, it can bring more business to your storefront than any other medium. That’s something…
Read MoreWhy and How to Back Up Your Digital Assets
When launching a startup, preparing for data loss is probably the last thing on your mind. Although most organizations consider data to be their most valuable asset, a lot of them are complacent when it comes to cybersecurity and data-loss prevention (DLP). In fact, here are some scary statistics on how small businesses handle data:…
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