5 Unique Ways to Drive Targeted Traffic
10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even with the growing emphasis on content promotion and social media distribution, it’s still getting harder and harder to consistently generate website traffic organically. It’s more competitive to rank in…
Read MoreOne Way to Kill Bad Habits One Small Step at a Time
Every entrepreneur I know has a few bad habits they intended to overcome a long time ago, such as micromanaging, or failure to get enough rest and relaxation. As a result, both their business and their personal lives continue to suffer. Wouldn’t you like to know how to make that big step to get past…
Read MoreBuyers Aren’t Killing Sales, Sales People Are Killing Sales!
I get so weary about the endless drivel about the “Death Of Sales.” Ironically, I never see a post from customers/buyers—even procurement—about the death of sales, though I’m sure many would appreciate it (a variant of “What do you call 600 lawyers at the bottom of the ocean” joke—If you don’t know the answer, it’s…
Read MoreHow Bitcoin Investing Can Help Your Small Business
Small business owners always need cash. They are always trying to find new revenue streams, especially when they are looking to launch a new product or spend money for marketing or business planning. While most companies have investments, Bitcoin investing is relatively new. Here are some ways it could benefit your business. Lower Inflation Risk…
Read MoreThe Top 20 News Sites You Need to Get Media Coverage In
If you read: How to use PR to get your website on the first page of Google, you will know getting a link to your website from an online news site is an excellent way to boost your own website’s authority in search rankings. News website usually have high ‘Domain Authority’ because they are seen as…
Read MoreBuying Email Lists is a Bad Idea: Here’s Why
Email marketing is the king of online marketing because it can be extremely effective. Email is cheap to send: once the content is written, sending a thousand emails isn’t much more expensive than sending one. The right email list and properly targeted content can produce conversion rates that other marketing strategies can’t hope to match.…
Read MoreWhat Does Your Welcome Mat Say?
What does your welcome mat say? A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain and neither of us spoke…
Read MoreWhat Most Frustrates Me About Startups!
One of the services my firm offers is assistance in Entity Selection for startups. This is usually when we talk about various options available for the incorporator and what type of entity would be the best fit for the start-up in terms of liability exposure, record-keeping, and tax filing. This meeting usually results in setting…
Read MoreBlockchain and Its Potentially Regulated Future
Blockchain is a relatively new phenomenon in the financial world, but has the potential to be very important to U.S. business owners, who should be aware of the system behind the new world of online payments. Blockchain is a term which refers to a shared or distributed digital database (ledger) containing a number of records…
Read MoreTop 5 Reasons Small Businesses Fail in the First 5 Years
Sadly, 55 percent of new businesses fail within the first five years. At times this can be due to unexpected causes such as radical technology, market shifts, or changing regulations. But even in these cases, failure could have been prevented by careful planning. Here are five common reasons that businesses fail. 1. Lack of Knowledge…
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