Are You or Your Business “Time Bankrupt”?
Time bankruptcy results from the deliberate over-commitment of core resources. You’d know the symptoms, if not the name. You’re fighting to put out the fires from customer complaints, or incomplete work, or are suffering from an inability to focus upon new development or new customers before cleaning up the mess inside your organization. I created…
Read More8 Ways the Maker Movement Turns Ideas into Businesses
In case you haven’t noticed it, the rapid evolution of do-it-yourself (DIY) facilities for developers, including 3-D printers, SketchUp and makerspaces such as TechShop, have scaled down the cost of prototypes and hardware design by an order of magnitude. This movement, coupled with free websites and apps, makes it possible for almost any technical person to start a…
Read More10 Ways to Integrate PPC, SEO, and Analytics
One of the most common questions we get from Clients is, HOW DO WE INTEGRATE PPC, SEO, AND ANALYTICS? The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating…
Read More3 Powerful Tips to Modernize Your Customer Service
Customers today interact with brands and businesses in ways that were previously never imagined. You can now talk to the owner of a company directly on Twitter or publish your thoughts of a brand to millions of readers that make purchasing decisions based on customer reviews. As a business, in order to stay ahead of…
Read More5 Simple Ways to Make Your Security System Work Better for You
If you’re like most small business owners, you may not give your company’s security much thought. What with the day-to-day challenges of running a business, it’s easy to go years without reevaluating your security setup. But it’s worth taking the time to assess your current security system, because the security industry has witnessed rapid innovation…
Read MoreHow to Identify Low Quality Pages on Your Website
Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best, most reliable and helpful web pages every time someone enters a search query. When someone clicks on a link in the search results, Google wants them to find what they’re…
Read MoreThere Are No Silver Bullets
It seems every day I encounter someone looking for a silver bullet: “How do I get my prospect to see me, what’s the one thing/trick/technique you recommend that causes prospects to want to meet?” “What is the best technique to overcome objections?” “What is the way I can get my customer to select our solution?”…
Read MoreHow Content Marketing Transformed My Business (And Life)
It was a paperback book someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near…
Read More10 Tips for Impeccable Customer Service and Repeat Customers
Every business claims they focus on customer service and offer the best to their clients. However, how many really do? If you want to be able to stand out from the crowd and offer truly great customer service instead of just empty promises, here are ten great tips that will help. There are two ways to fix…
Read MoreTop 5 Trends in Customer Service Innovation Heading into 2018
Customer service has always been key to a business’s reputation, but it’s more important than ever today. Consumers across the globe have access to a world of options, and if one business fails to satisfy their needs, they can look elsewhere. For example, 78 percent of consumers have abandoned a transaction due to poor service,…
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