Use These 4 Tips to Run Your Business While Traveling
Many people start businesses because they want the freedom to be their own boss. Similarly, many people travel the world because they want the freedom of seeing different countries and cultures. So it may seem that a logical idea would be to combine the two and run a business while traveling the world as a…
Read MoreGratitude Magnified
Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants to be appreciated and today, when businesses must compete for both customers and employees, it’s an important retention tool. We covered how to create a spirit of gratitude inside your organization…
Read MoreShould You Employ the Internet of Things in Your Business?
The Internet of Things (IoT) has been around for a few years, and companies have been integrating one-stop systems to have a collection of IoT devices together to make life more convenient. You can see examples of this by looking at smart-homes where simple processes have become automated like that of temperature control, vacuuming, and…
Read More3 Charitable Giving Deductions You’re Missing Out On
There are lots of reasons to donate to charitable organizations, not the least of which is that, well, it just makes you feel good. But there are other reasons, too. The IRS has long realized the merits of making charitable donations and has rewarded taxpayers or their businesses with charitable giving deductions on annual tax…
Read MoreHow to Make Sure the Answer to Your Job Offer is Yes
For any small business the decision to hire a new employee will alleviate stress in the long-term, but finding top talent is a challenge in all its own. Then there’s the hurdle of getting this talent to accept your job offer. Closing the deal and getting the candidate to say yes is a common problem,…
Read MorePersonal Trainer Insurance 101: Your Essential Guide
As a personal trainer, you are constantly active, much more than the average person. Your body is one of your professional tools, and taking care of it becomes a must. It’s not uncommon for a personal trainer to go for 4 hours without an hour’s break, after all, and this is hard even for the…
Read More6 Lessons in Data Strategy for Startups
Data can be an intimidating concept for a new company, especially a startup. The paradox is that the agility of a new business and the lack of fixed structures and processes makes it the best candidate for using the insights provided by Big Data to adjust to the market in real-time and provide value. A…
Read MoreSmall Business Funding Options: A Comprehensive Overview
Like loans to individuals, small business loans are designed to provide needed capital to companies. However, with loans to small businesses, there are many more options and loan types. At a high level, business loans are generally categorized by the length or duration of the loan repayment period, long-term loan versus short-term funding. Small business…
Read MoreContent Marketing is Much More Than Just Top-Funnel Content
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything. That simply isn’t the case. Content marketing should fill the information needs at every stage of the marketing, sales and…
Read MoreLessons Learned: Running a Niche Marketing Campaign for a CPA Firm
As marketers, we put blood, sweat, and tears into our campaigns. From strategy to design to promotion, tons of manpower goes into getting a campaign off the ground. After weeks of hard work the last thing that we want is a failure. “Well [heavy sigh] that’s exactly what happened to us during a recent ebook…
Read More