Not Every Dollar is a Good Dollar
If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the same way. In fact, some dollars actually cost you money. Let’s say prospect #1 wants to buy something you don’t…
Read MoreTIGTA Reports Billions of Dollars of Uncollected Taxes
Despite having thousands of employees and information matching programs in place, the Internal Revenue Service has not always been able to follow up with every instance of a tax discrepancy. However, a recent report from the Treasury Inspector General for Tax Administration (TIGTA) advises the IRS to take further measures to help lessen the “tax…
Read MoreB2B Marketers: This is the Most Important Post You’ll Read in Your Career
Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let it happen… ever. There’s generally two types of marketing and sales organizations in the B2B space. I’ve professionally witnessed both…
Read MoreImprove Your Digital Reputation with Customer Reviews
In a digitally driven world, improving your reputation in the online space is critical. In the past potential customers would often ask for references deeper in the decision making process. Today this can be done upfront in discovery process when their start their vendor selection process. Not only do online customer reviews improve your digital…
Read MoreHow to Optimize Your Physical Store as an Online Retail Brand
It wasn’t that long ago that retail-focused entrepreneurs were thrilled by the possibilities of online-only business models. Doing away with significant expenses such as store rent, utilities and labor while serving customers efficiently seemed like a win-win. Now, even the most prominent online retail brands are considering opening or have opened brick-and-mortar locations, as they have begun…
Read MoreWorth the Hype: Automated Drones Prove to Be the Perfect Fit for Industrial Facilities
Revolutionary technologies and innovations don’t always experience the success they should. It can be a matter of hitting the market at the wrong time or a failure to initially live up to lofty expectations that does it, but whatever the reason, some innovations that should be sure-fire game-changers end up flopping. With everything industrial drones…
Read MorePurchasing a Franchise: What Are Your Financing Options?
For individuals seeking the rewards of entrepreneurship but looking for a safer bet when launching into the business space, purchasing a franchise is a great route to go. Some even refer to franchises as a paint-by-number business. You get the proven game plan from the franchisor and then implement their rock-solid system. This route is…
Read More6 Things to Consider When Looking for Office Space for Your Startup
Your startup has been steadily growing. The living room space has done its job as an incubator, but it just isn’t sufficient anymore. Perhaps the time has come to find a more suitable home for your business. I am sure there are many office space options for you to choose from. It could even be…
Read MoreGoogle is Favoring Its Own Content Over Your Website’s
In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending…
Read More7 Ways a CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to (as…
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