Google is Favoring Its Own Content Over Your Website’s
In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending…
Read More7 Ways a CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to (as…
Read MoreThe Most Common Franchise Terms and What They Mean
Searching for the right franchise opportunity can seem overwhelming, but having a good understanding of the phraseology will make the task that much easier. To help you begin the investigation process, here is a list of the most common franchise terms you will hear and what they mean for you. Advertising Fee: A contribution paid…
Read MoreHow to Use a Small Business Line of Credit
A business line of credit can be a powerful asset, especially if business owners learn how to use them efficiently. So what is a business line of credit? And, how does it differ from a conventional loan? Funding options for small businesses can get very specialized. Learning how to use a business line of credit can be…
Read MoreThe Best Business Advice I Ever Received
Five Rules to Live By I daydream a lot at 30,000 feet. This doesn’t bother me too much because lately it seems like I am getting paid for the things I used to get detentions for, namely doodling and wondering “what if.” On today’s flight, I am daydreaming about business axioms. Specifically, I am thinking…
Read MoreWorking from Home: The Top 5 Myths Debunked
Remote working is now a reality but it is often misunderstood. For some it’s just a euphemism for keeping busy without a proper job, while for others it can be a liberating gateway to a great work/life balance. Some companies promote flexible working, which gives employees the option of working from home, or working flexible…
Read MoreDon’t Ignore the Human Factor When Managing Your Business Assets
Asset management can be an overwhelming process, one that demands constant attention regardless of business size or shares. No company is an island, but the summation of accumulated assets. As businesses begin to grow, mounting resources like finance, branding and buildings begin to falter if they are deprived of proper management. Consequently, you need to…
Read More8 Principles for Keeping Customers with You for Life
Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. The result, according to an often-quoted Gallup survey, is 70 percent of workers not fully engaged, and poor customer experiences. The customer experience…
Read MoreAre You Mentally Equipped to Depend upon Others?
I guarantee that there comes a time when growing businesses outgrow the original span of control of the entrepreneur. It is a critical period, and is a test of the entrepreneur’s desire and ability to delegate. And I found from experience – after investing in many other entrepreneurial businesses over the years – that this…
Read More5 Key Ways to Stay Close to Your Team from Afar
Remote work has exploded as a form of steady employment across the globe. Approximately 43 percent of American employees report spending at least some of their time working remotely, whether they finish tasks at home or take them on a business trip. Small business owners, in particular, have thrived on remote work. It allows them…
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