Mission, Vision, and Values
It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the fabric of the company. What do the mission, vision and values for your business look like?…
Read MoreSaaS Marketing: The Power of Free
Phil Libin, CEO of Evernote said it best: ““The easiest way to get 1 million people paying is to get 1 billion people using.” And what’s the quickest way to get people to use something? Offer it for free. Let’s face it, we’re all fans of “the free”. From essential to material needs, and yes, even when…
Read More7 Tips to Build Your Business Through Customer Service
Your customers form the backbone of your business. Because of them, your business grows. That’s why you need excellent customer service. It builds customer loyalty, improves customer retention and assists your long-term growth and success. As part of your successful business strategy, implement seven customer service tips today. 1. Meet Needs In an effort to…
Read MoreHow Important Are Reviews in Local SEO?
The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds. Most consumers look for reviews when researching a product or service provider in their local area. Over 90% of consumers read online reviews and almost as many refer to them…
Read More6 Proven Strategies to Grow Your Business with Online Marketing
The internet has brought radical changes to our society in every field you can imagine. From allowing instant worldwide communication to creating new opportunities for entertainment, almost half of the world’s population uses the internet on a regular basis. However, despite its huge marketing potential, few entrepreneurs really understand how to take advantage of this…
Read MoreHow to Leverage the 2-by-2 Rule to Close Your Next Sales Call
Time is money, as the old saying goes. That said, are you and your team making the most effective use of your resources when it comes to prospecting? We’re big proponents of the two-by-two rule at my company. Simply put, the two-by-two rule means finding two pieces of information about a company to leverage in…
Read MoreBe Lean and Mean as Long as You Don’t Lose Your Creativity
Small businesses have learned to run “lean and mean,” and according to the National Federation of Independent Business (NFIB), almost 80 percent of small businesses did little to no hiring during the summer. Refraining from hiring means a lower cost structure, but when is the belt too tight? “No new employees, no new ideas, no…
Read More7 Ways Your Small Business Can Thrive Without Venture Capital
As you read about one startup after another scoring a round of funding, you may have pondered what it means for you to say “enough with the bootstrapping.” The world may call it a bold dream. But in reality, is it achievable? Citing data from Small Business Administration in 2013, Forbes reported that there are…
Read MoreWant to Change the World? Read These 7 Books
There is nothing easy about trying to make real change in the world. Furthermore — there’s nothing easy about changing your career, following your dreams, starting a small business, or even simply admitting to yourself that it’s time to start something new. While it all sounds as simple as a decision inspired by a motivational bumper-sticker, the actual…
Read More3 Ways to Improve Your Company’s Customer Support
When a customer contacts your company with a problem, what level of support service is being delivered to them? Every successful business needs to ask this question on a frequent, ongoing basis to reach their peak potential. We trust you’ve gathered an amazing team of communicative, friendly employees, who have been thoroughly trained to respond…
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