Want to Change the World? Read These 7 Books
There is nothing easy about trying to make real change in the world. Furthermore — there’s nothing easy about changing your career, following your dreams, starting a small business, or even simply admitting to yourself that it’s time to start something new. While it all sounds as simple as a decision inspired by a motivational bumper-sticker, the actual…
Read More3 Ways to Improve Your Company’s Customer Support
When a customer contacts your company with a problem, what level of support service is being delivered to them? Every successful business needs to ask this question on a frequent, ongoing basis to reach their peak potential. We trust you’ve gathered an amazing team of communicative, friendly employees, who have been thoroughly trained to respond…
Read MoreInvesting in Bullion and Bullion Coins
Whether you run a business or looking for personal investments, bullion continues to be a great strategy. Gold is returning over 359% during the past 16 years, with demand from China, India, Germany and the United States driving growth. Gold is a particularly safe haven to purchase in the event of an economic downturn. However,…
Read MoreLet’s Get ASIC: Taking an Audience-First Analytics Approach
What do you picture when we say, “Measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way. Sure, having clearly defined metrics relating to bigger picture KPIs is…
Read MoreWhy Local Accounting and Bookkeeping Knowledge is Essential
It should be pretty obvious that an accountant who has a great deal of general knowledge in accounting and bookkeeping is better for you or your business than one who doesn’t. But how important is it for your accountant to have specific local knowledge of the tax laws and statutes that impact your personal or business…
Read MoreDo I Need a Business License? Here’s How to Find Out
America loves small business. As a society, we lionize startups and entrepreneurs. And the United States has one of the world’s most business-friendly governments, with less red tape and more flexibility than most industrialized countries. But that doesn’t mean that small businesses are free of regulation. Just like you need a license to drive a…
Read MoreLocal SEO for SMEs: Trends for 2018
During the last few years, thousands of companies that have opted for SEO positioning have achieved important success within their respective markets. But how can you achieve a good SEO position? Today there are hundreds of alternatives to position your business on the web, however, a strategy that has proved effective for SMEs as well…
Read MoreFire Fast, Not Last
Here is one that takes a real leap for a younger manager or CEO to believe. After hiring someone with all the attendant enthusiasm followed by the training and learning curve, if an employee shows signs of weakness in the job or problems dealing with contemporaries, it is the natural tendency for most of us…
Read MoreStartup Marketing Should Skip Traditional Advertising
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing…
Read More7 Classic Marketing Tools for New Customer Acquisition
Acquiring new customers is invaluable during the early stages of a business. Even the critically-acclaimed, AARRR framework startup metrics model, which helps raise businesses to heightened success levels, puts acquisition at the beginning of your path to success. While new customers are a critical component for any business, consumers today are more sophisticated with a…
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