Script Your Home Show Open for a Powerful Start

If you don’t script the show open you are missing an opportunity to connect with your audience from the get go! First impressions are important during your show, just like they are when you meet someone for the first time. Make a Plan & Script the Show Open When you think about it, at a…

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Petty Cash Management: A Good Practice System

Petty cash is a float that gets replenished monthly and is a convenient way to reimburse staff for company purchases or to cover minor expenses. Petty cash is considered a current asset on the balance sheet. Having a system to manage petty cash is crucial so that it reconciles each month. Some systems to put…

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25 Facebook Marketing Tips to Increase Sales

Facebook marketing whether it is for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will keep you focused and on track otherwise you can be heading off  and engaged with all sorts of marketing tactics…

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The Recent Google Updates Every Site Owner Should Know

Every year, several times within a year, and even on a daily basis, Google rolls out updates and changes to its search algorithm, sometimes as many as 600 or more changes. While most of these adjustments are minor and have very little influence on search engine results, others cause a big shake-up, subsequently affecting individual…

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How Financing Can Benefit a Growing Business

Is your business humming along? You might think you don’t need to take on debt and just let the good times roll.  However, times can change quickly and whether you are growth-oriented or maintaining a steady, consistent business, healthy working capital is vital to continued success. Even better times may be ahead if you secure…

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How Are You Different?

I’m constantly amazed at the “sameness” of the majority of the prospecting I see. We inundate our prospects and customers with emails, social media outreaches, and phone calls that are virtually indistinguishable from those sent by everyone else. We blanket our prospects with one outreach after another. In most, we are pitching our products or…

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10 Strategies for Managing the Stress of a Startup

One of the most common complaints I hear from entrepreneurs is that they are overwhelmed by the workload and stress of starting their company. Then there are the additional challenges of balancing the demands of family and friends. Having too much on your plate can turn your dream into a nightmare. Some people will tell…

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Visual Marketing Your Audience Will Respond To

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most engaging ways to have your audience notice you and tune in.…

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The Decline of the 9 to 5: Keep Up with the Changing Workday

As the year draws to a close, now is an opportune time to examine your business model and see what’s working and what isn’t moving into the New Year. In 2018, you might want to consider making a big change that many other companies have already embraced: abandoning the 9-to-5 workday. The Future is Remote…

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Onboarding for a New Job Role

You’ve done it! You identified a need for a new role at your company, created the job description, went through the hiring process, and found the perfect candidate to step into the role. Your work is done. Or is it? Any new hire requires some personal attention to make sure they settle into their new…

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