Custom vs. Curated Content: How to Leverage the Benefits of Both
If you aren’t publishing a mix of custom and curated content in your digital marketing program, you aren’t enjoying all of the benefits available to you. Let’s quickly outline what I mean by these two categories of content. Custom content is anything created expressly for your website or social media accounts. Curated content is content…
Read MoreEverything You Need to Know About Influencer Marketing and Artificial Intelligence
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and…
Read More4 Surefire Tips to Get Clients to Pay Faster
You finish the job and send your client the invoice. And then you wait for your payment. And then you wait some more. You silently wonder if you should contact your client, but you know that they will pay – eventually. Sound familiar? We’ve all been there. The problem is that not getting your pay…
Read More9 Modern HR Policies to Boost Your Company Culture
In an increasingly competitive job market, sometimes the only thing that differentiates your firm is the company culture. Candidates know this, and rather than just settling for a job where they turn up each day and get paid for it at the end of the month, they’re grilling potential workplaces about the other benefits that…
Read MoreHow to Write Marketing Text Messages
When your business uses SMS messaging services, you reach thousands of clients instantly. Read here to learn how to write effective marketing text messages. How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than…
Read MoreWhy Healthy Competition Among Employees Works
One of my favorite childhood memories is the centuries-old national tradition of color war at camp. I loved the intensity of this week of games, contests and events, as well as the life lessons it imparted. We celebrated when we won and cried when we lost, but we learned to compete and respect each other simultaneously. We are…
Read More8 Strategies for Regularly Reinventing Your Business
Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with new technology, like Eastman Kodak, and others get pushed into a crisis, like Apple did, before they reinvent…
Read MoreFollow These 3 Motivation Tips for Health AND Business Fitness
Working out takes perseverance, dedication, and strength. The same can be said about running a small business. In fact, the two have many commonalities. If you’re looking to meet your business goals and achieve a certain level of fitness in your life, use the following motivation tips at both the gym and the office to…
Read MoreFacebook Insider Secret: Get a Spring Makeover!
Rina Valan of Brains and Beauty Media shares a Facebook insider secret which will take you to the top of the algorithm and put you first in your followers’ feeds! Do a Spring cleaning on both your business page and your Facebook profile! Every business has a person behind it so make sure you are putting your best…
Read MoreIt Takes a Balance of Creativity, Communication, and Technology to Make a Good Website
You’ve probably heard someone suggest that it’s important to have balance in your life, whatever your activity, your passion, or your business. This applies to holding on to the proven methods of the past and combining these with what will work in the near future. Balance is certainly essential when you’re in the process of…
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