5 Ways to Increase Traffic to Your Company Website
Having a good website is becoming more and more crucial for businesses. It acts as an important point of information and contact for potential customers. Furthermore, many businesses which sell products also have an online shop which functions as another form of revenue. But not all websites achieve a constant stream of relevant traffic. This…
Read MoreGoing into Business with Your Best Friend: A Good Idea or Potential Problem?
My best friend and I would lock ourselves in my tiny, yellow room in Brooklyn, sitting on my bed with a hundred pieces of paper around us, quietly and carefully plotting how we would launch our business. This was an exercise we had done several times during the course of our 15-year friendship, but this…
Read More6 Ways to Incent Breakthrough Innovation in Your Team
Breakthrough innovation is the dream of every entrepreneur, but it’s still a scarce commodity. Selecting and nurturing people who are likely to help you in this regard is an even more elusive capability, and one that every angel investor, like myself, wishes he could get a lock on. In fact, every manager and business owner…
Read More4 Ways to Delegate at Work and Boost Productivity
As an entrepreneur, it can be tempting to try do it all yourself. Your business is your brainchild, your passion project, your reason to get up in the morning. It makes sense that you’d want to oversee every aspect of your business. But you need to see the big picture. If you’re trying to do…
Read MoreIs Social Media a Waste of Time for Free Traffic?
In 2014 I wrote an article titled “Why You Should Forget Facebook.” The main premise of the post was that Facebook was reducing its organic reach. In fact the numbers showed it was trending to zero. So…. we dived into why using Facebook for organic and free traffic was becoming a waste time and you…
Read More5 Ways to Be Your Own Boss Without a Degree
While a college degree was once necessary to avoid the corporate world and become your own boss, there are more opportunities than ever today that don’t require one. Each of these five jobs gives you the opportunity to become your own boss without first earning a college degree. Web Designer The internet has become a…
Read More9 Analytics Considerations for Redesigning Your Website
The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or…
Read MoreBad Business Practice: 5 Things Entrepreneurs Do Wrong
When entrepreneurs hang out their shingle and open their doors for the first time, their heads are bursting with pressure. They are pulled in many directions and pushed by many factors. Self-employed though they may be, they find themselves answering to agencies, vendors, and customers. Those first days can shape the business’s direction, and too…
Read More4 Ways of Successfully Scaling Your Global Startup
There are over 214 global startups that claim to have attained the coveted “unicorn” status—meaning they’ve reached a billion-dollar valuation. Becoming a unicorn may not be the end goal of all entrepreneurs, as some may have a moon-shot in mind and some may be in the game merely to solve a problem. Regardless, having the…
Read MoreDon’t Let Personality Trump Performance When Performing Employee Evaluations
Conducting reviews for a company is not always straight-forward. Regardless of the sheer numbers themselves, it can be difficult to go about rating someone’s job performance. Complicating this is the fact that management often forms personal and positive working relationships with employees, making it difficult to be honest about the negatives. Due to this, it’s…
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