5 Marketing Technologies to Use in 2018
The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly, marketing trends change every year, which is the normal way that these technologies work. This dynamic serves two purposes. The first purpose of this dynamic is to keep everybody on their…
Read MoreA Bird in the Hand
Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service but our actions suggest we don’t actually believe it. Think you’re different – check your marketing budget. What percentage of it is spent on your own bird in the hand – your…
Read MoreThe 18-Month Rule and a Harrowing Tale
Of course, I’ll tell another harrowing story here. But first. An old friend, Dick Tanaka, gets credit for the 18-month rule. He observed that the process we follow to be humane in our handling of under-performing employees, manage the risk of future lawsuit, finally then move to separate the employee, define the open position, recruit…
Read MoreIgnore Toxic Employees at Your Peril
It takes a lot of work and commitment to grow a great team and a great company culture. It doesn’t take much to topple it. Just one toxic employee can have a cascading effect on the camaraderie and goodwill felt within your company. What you have spent months, years even, developing, can be undone in…
Read MoreLeverage “Free Stuff” to Generate More Leads
The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done. Driving traffic to your website can be expensive and is only half the battle. Converting that Web traffic into customers…
Read MoreBlockchain Technology: The Innovation That May Change Intellectual Property Management as We Know It
Over the last several years, it’s been impossible to ignore the disruptive force of blockchain technology. From banking and healthcare to energy and security, industry sectors across the board are hailing it as a revolutionary force that is capable of inciting massive change. And it’s easy to see why. At its core, blockchain eliminates the…
Read MoreHow to Win When You’re Playing “The Name Game”
Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the…
Read MoreHow to Build and Promote a Culture of Learning
Creating a culture of learning is stressed as important at the start of childhood development, but continued education is also vital to professionals — especially on a personal level. A culture of learning provides a rich and dynamic environment that affects employee happiness and productivity — how they innovate, create and why. When employees feel…
Read MoreWhat Does It Mean to Be a User Interface Developer?
Let’s imagine that you have an idea for a startup. You have conceived an application of a very-important-for-you-sphere, which will help people do very-important-human-things. Back-end developers will help you with the technical component of the project. However, you need to make a candy. The product needs to be wrapped in a beautiful package. So, who’re…
Read MoreAre You Really Ready to Launch Your Business?
Entrepreneurship presents unique difficulties that the 9-5 working crowd may never truly comprehend, sometimes even before the business is up and running. One of the challenges entrepreneurs face before starting a business is knowing the right moment to plug in the proverbial “open” sign and start welcoming customers. Some business owners prefer to wait until…
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