6 Ways to Pitch Your Innovation to Today’s Customers
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor…
Read More10 Steps to Better Rankings in Google
Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should…
Read MoreHow Can You Let a Talented Employee Go to Pursue a New Career?
It is tough to lose your best employees wanting to advance their careers. Sometimes you can be the coach, helping them even if it means losing them. And, as in today’s story, sometimes it can mean the beginning of an amazing journey leading to a story for the ages… We’d all like to retain our…
Read MoreConsider This When Receiving Advice from Others
Advice is something many people love to share, yet some have a hard time accepting from others, even when it’s sound. Perhaps it’s in our nature as human beings to resist being told what to do by others. If that’s how advice is perceived, no wonder people run from it. Who wants to be told…
Read MoreTax Reform Creates Desire for the C Corporation
When you first see a 21 percent tax rate for the C Corporation, you have to think this could be the choice of entity for your business operation. Further, when you find yourself in the out-of-favor group for the 20 percent deduction authorized by new tax code Section 199A, you naturally gravitate to thinking about the C Corporation,…
Read MoreThe Role of AI in Customer Experience
Trends in the customer service space are showing that by the year 2020, the use of chatbots, a form of artificial intelligence, will skyrocket by 1000%. While 86% of consumers want to enhance the experience by keeping a person as an option and 88% of consumers think that live agents should just be more specialized…
Read More8 Ways to Market Your Dental or Healthcare Practice via Instagram
If you’re not on Instagram, you better get to it. Instagram is a social media platform that is easily one of the top marketing platforms out there. With millions of users using it daily, you better believe it’s a great tool to utilize for your business’s growth. More and more consumers follow their favorite brands…
Read MoreBusiness Ethics: When It’s OK to Burn Bridges
If you’re like me, you’ve heard this saying fairly consistently while growing up, through your first jobs, University, and into the business world: “Don’t burn bridges.” If you haven’t heard this saying before, then let me break it down for you a little. Burning bridges basically means you’re ending a work relationship, or even personal…
Read MoreHuman Resource Management for Newbies (A Mini Guide)
As a small business owner, you may not have an HR department. That’s not a problem, per se… But it does mean you occasionally need to wear the HR manager hat—among the many others you already wear. With that in mind, let’s review the basics of human resource management—simplified so even an HR newbie can…
Read MoreHow Size Matters in Brand Partnerships
Brand partnerships can be a great growth strategy for businesses as small as the health club on the corner or as large as Coca-Cola. But as with dating apps, you need to be extremely careful who you hook up with. One of the most important elements to consider is size. But don’t merely look at…
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