6 Reasons You Need to Become a Data Expert for Business Success
Researchers estimate that people absorb five-times the amount of information as our ancestors who lived 25 years ago, and people process as much information today as those in the 15th century absorbed during their entire lifetime. These days, big data experts help enterprises discover innovative solutions that lead to prosperity in a competitive marketplace. By…
Read MoreBe Careful to Balance Design Trends with Your Established Image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more quickly than…
Read MoreCan You Defend Your Pricing Niche Against Your Competition?
This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. So, here comes the lesson and your challenge… The five major niches There are…
Read MoreHow to Use Analytics to Make Informed Decisions
In business, the better decisions that you make the more success you will have. That is why it is vital that you take the right approach. Using advanced analytics, you can improve your decision making and take your company to the next level. Here are the strategies and tactics you need to know: Your Market…
Read MoreThe Good and Bad of Facebook Business Pages
So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41% of all small businesses worldwide, is it worth your efforts? Well… yes and no. According to a study of 43 million posts…
Read More7 Tips for Creating a Smart Organizational Change Management Plan
One of life’s only guarantees is change—even at work. In the office, though, change can be especially disruptive. It’s up to an organization’s leadership to make adjustments easy for employees. And that’s where organizational change management (OCM) comes in. Keep reading to learn what OCM is, what it isn’t, and 7 tips for implementing it…
Read MoreThe Importance of Digital Signage in Developing Brand Recognition
Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success of any business and adopting digital signage into your marketing campaign is a great way to achieve results. Lending itself…
Read MoreHow to Automate Your Small Business
The logistics of running a small business can eat up a lot of your time. Seemingly simple tasks, like tracking mileage and invoicing, can often keep you working late into the night and on weekends. That’s time you could be spending focusing on your clients or customers, being with your family, or just taking a…
Read More3 Essential Web Sales Methods for Small Business
Looking back, starting an online wine club (mine is called Uncorked Ventures) having never sold anything online, nor a single bottle of wine, was silly. Or stupid, depending on how honest I’m willing to be. One thing that I definitely knew too little about, was the actual process of selling online. Here’s five parts of…
Read MoreDon’t Make These 3 Common Mistakes of New Business Owners
Many people dream of one day owning their own business and working for themselves. That’s basically the American Dream, right? Usually, the thought of never having to work for somebody else ever again is motivation enough, but for others, it’s the thought of pursuing a unique dream. It’s the idea of autonomy. It’s one of…
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