3 Essential Web Sales Methods for Small Business
Looking back, starting an online wine club (mine is called Uncorked Ventures) having never sold anything online, nor a single bottle of wine, was silly. Or stupid, depending on how honest I’m willing to be. One thing that I definitely knew too little about, was the actual process of selling online. Here’s five parts of…
Read MoreDon’t Make These 3 Common Mistakes of New Business Owners
Many people dream of one day owning their own business and working for themselves. That’s basically the American Dream, right? Usually, the thought of never having to work for somebody else ever again is motivation enough, but for others, it’s the thought of pursuing a unique dream. It’s the idea of autonomy. It’s one of…
Read MoreThe Creative Reason Why a Five Guys Franchise Texts Employees
I love stories like this… Just the other day, I did a call with a friend who works at a FIVE GUYS franchise. If you’ve never had a FIVE GUYS Burger… stop what you are doing and go get one… right now. I mean it. Go – NOW! Their food is amazing… Every time I…
Read MoreCatering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are. These interests and personality traits also manifest themselves through our online activity and digital…
Read More3 Ways to Shift Mindsets for Implementation of BIM
Fear of failure, fear of change, and fear of criticism are all hardwired into the human brain as deeply as the primal urge for self-preservation. However, when humans embrace change, with its demands for flexibility and transparency, the species is capable of achieving great things. Confronting those fears is familiar ground for Eddy Slim. Trained…
Read More3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook…
Read MoreStartup Dilemma: E-Commerce vs. M-Commerce
Ever since the Netscape graphical web browser transformed the way we access the internet, retail entrepreneurs and developers have been redefining the way we purchase goods. We have come a long way since Amazon started out as an online bookstore and eBay was an internet platform for auctioning off garage sales items; in 2018, e-commerce…
Read MoreWhy Your Site Needs Guest Bloggers
Even in the days of social media, running a blog can be a great way to advertise your small business. If you blog consistently enough, you may have heard of guest blogging. Guest blogging can take the form of letting other workers write a blog post when they normally would not, or even letting those…
Read MoreChoosing a Franchise Opportunity: What to Ask a Franchisor
Choosing a franchise opportunity is much like buying a new car; it’s a big investment that requires its fair share of research. Although a two-seater Porsche with all the upgrades is everything you’ve always dreamed, it likely won’t have enough room for your family of five. And while an SUV may fit your whole family,…
Read More5 Ways Small Business Owners Can Benefit from Trump Tax Cuts
The end of last year’s news cycle was dominated by one story—Trump’s tax cuts. As a small business owner, you may wonder how it all impacts you. And now that we’re hurtling into fall, it won’t be long until you find out. The focus may have been on big corporations, but there are perks baked…
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