Don’t Undervalue a Niche-Specific PPC Campaign for Your eLearning Business
Pay per click ad campaigns are a great way to get traffic from your target audience and turn them into existing or prospective customers. This popular digital marketing strategy is quite successful for all kinds of macro industries. If niche industries use PPC campaigns intelligently, they can be quite effective too, in establishing a good…
Read MoreQuick Stay-at-Home Guide to Starting a Small Business
Many parents are opting to stay at home while the kids are growing up. Some are supplementing their family’s income by working from home, often launching a new business enterprise there. Here’s a quick stay-at-home guide for starting your own small business. Decide on Your Business Structure Most in-home businesses begin as sole proprietorships. This…
Read MoreYou Can’t Be Anti-Social Today
I’m wrapping up my series on the marketing channels you need to consider for 2019 with our last channel: social networks. Don’t forget to consider the other channels we’ve discussed as you map out your 2019 plan. Just to refresh your memory, they are: Digital video Podcasting Infographics Webinars and webcasts Ratings and reviews Website…
Read MoreHow Artificial Intelligence Could Transform Your Business
The rapid rise of artificial intelligence has sent the entire market reeling as managers, entrepreneurs, and CEOs try to wrap their head around these dizzying machines and their newfound business potential. Despite the fact that everyone in the contemporary business world is talking about AI, however, many professionals still don’t know anything about this innovative…
Read MoreThe Secret Tactic Driving Significant Growth for Locally Based Businesses
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems. Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their…
Read MoreA Lesson About Home Depot, Nails, and Sales from Bernie Marcus
Before you can own your failure, you first have to know what you’re failing at. True knowledge is a start, not an end. It’s a question, not an answer. When Walmart’s Sam Walton or Home Depot’s Bernie Marcus sought meaningful and productive knowledge, they didn’t attend a seminar, assemble a committee, convene a board meeting,…
Read More5 Unspoken Rules of Successful Casual Business Style
Long gone are the days of uniform black suits and shiny leather briefcases. Today, it’s all about ‘business casual,’ a dangerously ambiguous and easy-to-get-wrong dress code. Some companies have written guidelines for employee attire, but without any concrete parameters the corporate version of ‘smart casual’ can be bewildering. Dressing well for business has never been…
Read MoreWhen to Outsource Your Business and, More Important, When Not To
Outsourcing your business is an option which many contemporary professionals are pursuing, namely because it helps them cut costs while optimizing their operations. Still, outsourcing is usually easier said than done, and many entrepreneurs and business managers are struggling when it comes to actualizing the outsourcing plans they’ve made. Stop trying to blindly guess when…
Read MoreThe Payoff from Audience Research
It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers! Forums, chat logs, and the other…
Read MoreDigital Marketing and Local SEO Trends in 2019
Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need to begin now. Knowing how digital marketing will evolve in 2019 will enable you to prepare for it right away.…
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