Top Study Results on Social Media Marketing

Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment? The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on…

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The Advantages of Opening Your Own Dental Practice

Training to become a dentist is a long process that requires a lot of hard work. Once you become qualified, you need to find the right job for you. Which practice will you join? How will you prove that you are the right person for the job? These are all challenges that you’ll have to…

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How Long Should I Keep My Tax Records?

Now that you are filing away your business or personal tax records for the year, you may be wondering just how long you need to keep those records. After all, your filing cabinets and storage boxes can only hold so much stuff, right? The IRS offers some specific guidance on this subject. Here’s a look…

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Too Busy to Do What We Know is Right

The sales team knew the sales process helped improve the results they produced—they had tested it, they’d seen profound improvements in result, but they weren’t using it. They struggled to produce results. The manager knew he was supposed to coach his people. He knew that coaching was the most effective way to improve performance and…

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How Much Time Do You Spend “Outside the Box?”

So, you’re managing all that work, all those interruptions, all those texts and pesky emails. You get home at some reasonable hour, kind of tired, and needing a recharge. Sound familiar? Well, that’s probably because you’ve “wasted” a significant portion of your time on tasks others could have done effectively. So, where do you get those…

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4 No-Fail Ways to Increase Your Sales Through AI

Artificial Intelligence is all over the world today. We come across it daily during our hustles as we search for different things on Google, music players selecting our next music, and even when purchasing goods online. For marketers, AI is vital since it helps increase revenues, grow sales, and personalize customer experiences. With AI at…

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Developing Buyer Personas: A Guide for New Businesses

Buyer personas are a powerful tool for small businesses that are trying to reach a broader consumer base, but for those companies that are just getting started, it can be hard to get a sense of who your buyers are. Does that mean you should wait until later to develop your buyer personas? Or can…

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Every Local Business Needs Review Cards

If you market your local business online, you need review cards. They stand out, they get noticed, they drum up more business. Ever searched for the best restaurant in your area? You’ll probably find that the top listings have a load of reviews that testify to the fact they’re the best; that’s no coincidence. Reviews…

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