How—and Why—to Hire People Over Skills
The recruitment industry has evolved over the past decade, driven by evolving technology, market outlook and a seismic shift in what employees are looking for in a role. But what do employers want from new hires? In the past, it was all about the skills and experience, but these days it’s all about the person…
Read MoreDon’t Ignore These 2 Key Investment Choices for Your Small Business
Small businesses are being forced to make a number of difficult investment choices in order to survive the tumultuous changes brought about by the digital revolution. Entrepreneurs are finding some of these investment choices easier to wrap their heads around than others, however, while other business owners are allowing important opportunities to slip by without…
Read More5 Keys to Boosting the Performance of a Business Team
It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer.…
Read MoreToday’s Version of Word of Mouth Marketing
Previously, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community around them and, as a result, be an influencer. There are the influencers we’ve always known, like athletes and actors, but more interesting…
Read More5 Essential Steps to Take When Sponsoring an Event
With the right steps, sponsoring an event can skyrocket success for your business. Well-executed event sponsorships leads to increased exposure, improved reputations, and bolstered sales for organizations of all kinds. To ensure that you get everything you need (and more) out of your next sponsorship, take these steps for sponsorship success. Ask the Right Questions…
Read MoreDoes Bad Delivery Drive the Customer Away?
Can a bad delivery really drive customers away? Many customers say they would switch suppliers and even expect a full refund in the event of a delayed or bad delivery. Customers are used to free shipping at lightning speed, but that model may not be sustainable for eCommerce businesses. It’s extremely costly, but customers have…
Read MoreFranchise Succession Planning: What’s Your Exit Strategy?
Planning to exit a franchise system is just as important as choosing to be part of one. While passing down your business to a loved one can strengthen your relationship, it can also be a pretty complicated process. To make the process even more complex, most franchisors must approve your successor. William Slater Vincent, a…
Read MoreTax Reform Ideas to Reflect How Small Businesses Operate in the Modern World
The Tax Cuts and Jobs Act brought several improvements for small businesses, most notably, favorable accounting methods such as use of the cash method and not having to deal with the Unicap rules. The AICPA Tax Section recently posted a position paper noting 13 more changes that would further help modernize the Code to reflect how small businesses operate.…
Read MoreThe Best and Worst of Air Travel for Entrepreneurs
Every entrepreneur gets to the point where flying is absolutely necessary. There’s a conference to attend or an out-of-state client to meet, and suddenly Hipmunk and Kayak are getting workouts as you book some business travel. But before booking a flight, it’s important to know which airlines—yes, airlines—will provide a comfortable, energizing experience that includes…
Read MoreHow to Create a Compelling Annual Report
An annual report is a compilation of a company’s financial reports for the year ended. The report is a requirement for any public corporation listed with the Securities Exchange Commission. Other than that, all stakeholders need to see the annual reports to determine the performance of the said company. What is Included in an Annual…
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