4 Automated Marketing Strategies That Grow Revenue
Starting a small business can be thrilling and intimidating at the same time. Managing your financials, employees, company image and pushing sales can be overwhelming—leaving little to no time for marketing endeavors. If you own or operate a small business, automating your marketing can help drive traffic to your mobile site, increase brand awareness and…
Read MoreWhy This New Trend in Domain Names Could Revolutionize Your Business
It only takes 10 seconds for people to form an impression of your brand… How are you ensuring that the first impression is a positive one? With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever. If you fail to leave a lasting impact with…
Read MoreApplying the Home Office Deduction to an E-Commerce Business
Most people know already that if you work from home, you can deduct your office space from your tax return. However, not everyone knows exactly how to deduct their home office space, or what qualifies the office space for the deduction. If you run an e-commerce business, there’s additional things that you may need to…
Read More3 Leaflet Marketing Distribution Tips That Will Draw Customers to Your Business in No Time
Leaflet marketing distribution is one of the most popular traditional marketing strategies. Not only that it is a cost-effective promotion option but, in today’s digital world, it is still very effective. According to research conducted by the Direct Marketing Association, 48% of consumers who receive a leaflet actually visited the shop that was advertised on…
Read MoreWhy Holiday Parties Are Important Even for Small Businesses
If you have a small business of fewer than ten employees, you might be tempted to give the office holiday party a miss. Surely these types of celebrations are reserved for big corporations? With all the fuss that goes into a holiday party and the need to book early, it is clear that they can…
Read MoreMost of Your Big Problems Start as Small Problems
Let’s talk about surprises. And whether to warn your superiors or your boards about these unraveling events early. You have a dashboard or KPI’s, don’t you? Every good executive has a set of critical data points that best alert him or her to the changes in the flow of business most important to note and in…
Read MoreSales Performance Improvement, Where to Start
I wrote, “Improving Sales Performance Without Changing How You Sell.” Readers started responding, “This is great, where do we start?” Here are some thoughts: “One size fits all:” Too often, we have a “one size fits all” approach to performance improvement. We focus on one thing, for example prospecting or pipeline coverage, and inflict this on the entire…
Read More7+ Innovative Applications of AI in the Legal Domain
AI has shifted the business landscape within multiple industries, creating various new opportunities for improved performance and productivity. Today’s computers are so advanced they can execute high-level analysis, evaluating large volumes of data to extract meaningful insight which can be used to make better business decisions. AI has already taken control of various aspects of…
Read More12 Hover Features Your B2C Site is Looking For
Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have seen hover effects before, adding this element to your business-to-consumer (B2C) website still makes a positive impact and keeps the…
Read MoreStart a Business While Keeping Your Job?
Enjoying the freedom of owning your own business has become the new American Dream. That feeling you get every morning when you wake up and realize you don’t have to report to a boss, because you are the boss, is second to none. But before you get to realize that dream, you need to go…
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