How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality. Smart bidding strategies like Target CPA and Target ROAS use machine learning to optimize for conversions or conversion value. While these strategies consider seasonality, Google has now given advertisers the ability to let…
Read MoreThe 411 on SQL Servers for Your Business
As an IT specialist, you’re well-aware of how hard it can be to coordinate all of your work. Luckily, there’s a solution that won’t make you compromise speed or performance. When it comes to storing critical application data for your business, SQL Servers are the simplest solution. That being said, picking the right one for…
Read More8 Important e-File Tips for Form 941
When people think about October, they usually think about the barrage of beasts, ghosts, and witches that invade city streets and delight passersby with colorful promises of delicious tricks and treats. But for small business owners, the month can be more macabre than merry thanks to complex and time-consuming payroll-tax forms (such as Form 941)…
Read More5 Ways Writing a Book Will Kick-Start Business Growth
What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the…
Read MorePlanting Your Brand’s Seeds
Branding. What is it and how do you define it? In most cases, people mistake the word branding to mean one of two things. A logo or a tagline. Both are tools you use to communicate your brand but neither is your actual brand. Brand has been described in many ways. Advertising icon David Ogilvy…
Read More1.5% of Web Logins Use Breached Credentials
Web applications are some of the most powerful tools an organization can have, but they also create a massive threat surface for the organization. Web apps are designed to expose protected functionality to authorized users via the Internet but also need to block unauthorized attackers from gaining access. The Internet exposure of these assets and…
Read MoreThe Importance of Small Business PR
If PR to you conjures up images of Ab Fab types quaffing Champagne at client meetings without doing anything productive you could be forgiven for shunning the idea of PR. But there are some very good reasons not to—as Rose Calendars explains. The Chartered Institute of Public Relations (CIPR), defines PR as “the planned and sustained…
Read MoreTo Partner or Not to Partner?
There’s safety in numbers. Right? Choosing to franchise with a business partner can seem like a safe choice. There’s someone to contribute to the franchise investment, someone to share operational responsibilities with plus an extra perspective and skillset. Business partners can make franchising less risky but they can also add a layer of interpersonal drama. Sticky Situations…
Read MoreBusiness Texting Etiquette You Never Want to Break
As a business owner, you have countless ways to communicate with clients and prospects. Everyone has a particular preference for how they want to communicate! Some prefer to speak on the telephone. Others like to read an email. And many now prefer texting. Texting may be new, but it’s rapidly becoming the communication method of…
Read MoreFinding Your Niche: Biggest Considerations for Your Online Clothing Store
Did you know that online clothing stores are a multi-billion dollar a year industry expected to reach a whopping $713 billion by the year 2022? That statistic alone is no reason why more and more people are hopping on the bandwagon to get a piece of that pie! It’s such a big industry that you…
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