8 Indications of an Entrepreneur Sought by Investors
An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and mindsets. But how does one recognize and nurture creativity in a person or team? In researching this question, I reviewed a classic book…
Read MoreDon’t Forget Your Media Mix
Back in the good old days, you could advertise in the daily paper, an outdoor board, on one of the local radio stations or one of three TV channels—a media mix. Today, of course, we don’t have the luxury of that simplicity. Instead of three TV channels, there are over 300. Radio and print have…
Read MoreSuccessful People Deal in Truths
Those who tend to be most successful in life (both business and personal) deal in truths. They learn and they understand the laws; the truths of nature, including human nature, physical nature, and economic nature. They don’t deny or ignore those truths; they don’t fight those truths; but rather they work within those truths…in order…
Read MoreWhat’s Better: SMS Messages or MMS Picture Messages?
The other day, I got a great question from a Betwext Pro User, Dave. He’s been using SMS marketing for some time. He’s had great success using texting to drive customers back to his chain of Pubs. Check out the case study we did a few months back. How One Chain of Pubs Uses Text…
Read MoreWhy Investing in a Storage Unit Benefits You in the Long Run
Everyone is quick to tout the benefits of short-term storage and the instant gratification that comes from decluttering your home by renting a storage unit. However, there are also long-term benefits of investing in a storage unit, regardless of your reasons for doing so. Although Australians aren’t known for having as much of a clutter…
Read More3 Considerations When Hiring Your First Employees in an LLC
As an entrepreneur or small business owner, you’re always striving for growth and success. It’s part of the game for you. When you’re working, you’re always thinking ahead to the next big choice, or amazing strategy that will really set you apart from your competitors. As your business grows and you see an increase in…
Read MoreSEO Tool Round-Up: 16 Tools We Love
SEO is an ever-changing landscape with new tools being developed and released all the time. We use tools to check and track rankings, QA when our clients implement recommendations, find new opportunities, pivot strategy, and the list goes on. I don’t know a single person in the SEO field who doesn’t use tools, so we wanted to…
Read More3 Tricks to Managing Seasonal Employees
Whether you hire seasonal employees for the holidays, during the summer, or for any other snapshot in time, working with people temporarily is far from easy. There’s the practical aspect, of course—the bummer of training someone and getting them up to speed, only to lose that investment in just a few short weeks or months.…
Read MoreReskilling Your Employees Can Be Part of Your CSR Strategy
You can give back to the community by helping workers prepare for an automated future. In the coming years, automation will displace millions of workers. However, this prospect isn’t as bleak as it sounds. Humanity has a remarkable ability to adapt, and so it shall again. As an employer, you can help workers upskill, while…
Read MoreData Collection is About to Get Much More Dangerous
On January First, 2020, California will enact the toughest data protection laws ever, far outpacing Europe’s General Data Protection Act (GDPR). Called the California Consumer Privacy Ace (CCPA), few of us are even aware of this and need to know. California often leads the nation in protective acts, and it is likely that other states…
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