Know Your Industry: Average Margins

Know your industry. In a recent post here, I wrote that the most common stumbling point I see in multiple business plans is absurdly unrealistic profitability. Specifically … Most of the business plans I see project profits too high, or profits too early. In the real world, startups choose growth or profits, not both. The plans…

Read More

Do People Follow When You (Think You) Lead?

Let’s get personal. Do you think you’re much better than a marginal leader? Well, here are a few tests for you to help come to an answer. And a few tips for you if you fall a bit short. Why do people follow their leader? Dictators are not great leaders in the long run. People…

Read More

5 Essential Tips for Planning Your Construction Site

When it comes to planning a new building for your company, having a successful project really comes down to proper planning. From creating the plans to seeing the building of the site through, it’s up to you to be prepared every step of the way. To help you make the process as smooth as possible,…

Read More

Building a Business for the Freelance Economy

The freelance economy has seen impressive growth in the past decade. According to the latest stats, nearly 36% of American workers are involved in the gig economy in some form or the other, contributing over $1.28 trillion to the economy. The freelance economy is also witnessing similar growth in other parts of the world, including…

Read More

Beginning the Know, Like, and Trust Relationship

In Endless Referrals Action Tip #3 we take a look at how to have a very, very effective initial conversation with someone you’ve just met; someone who might just be a great potential prospect and/or referral source. There’s actually a way—right upon meeting this new person—that you can immediately and powerfully communicate exceptional value to…

Read More

Power Up LinkedIn

When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the B2B world and you’re not spending time on LinkedIn every week, you’re missing out on an incredible opportunity. For most…

Read More

How to Plan an Office Weight Loss Challenge

Trying to dodge the office vending machine, your colleagues’ candy bowl, and the traditional breakroom diet becomes a hard feat to achieve when you are trying to lose weight. But it’s possible to stick to your diet and resist these temptations altogether by motivating others to join your weight loss plan. And there is no…

Read More

4 Ways Digital Technology Helps Small Businesses Maximize Bookings

Digital marketing appears to be a double-edged sword for many businesses. It has a much higher ROI than traditional marketing strategies, which should mean that businesses are celebrating it. Unfortunately, 76% of businesses struggle with marketing and cite changes in digital technology as a main cause. Although the benefits of digital technology are clear to…

Read More

Book Year Round Business!

There is absolutely no reason why you cannot book a year-round business… solid every month! Book Year Round Business! Not any one particular month should have more cancellations than another, except maybe during the blizzard of 2009!! Really though, your attitude is what plays the biggest role in your ability to date a specific month…

Read More