5 Cybersecurity Measures Your Remote Company Should Take
The coronavirus has caused a lot of pain and a lot of frustration in a lot of different walks of life. One of the most common changes a lot of people had to adjust to was working from home, and with that, businesses needed to ensure their cybersecurity is up to snuff for employees working…
Read More3 Terrible Reasons to Avoid Google Smart Bidding (and 8 Great Reasons to Use It)
Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to $5.01 instead of $5.00; because you only need to beat your competitor’s bid by a penny, and we figured most…
Read More4 Ways to Invest in Your Employees (And Why You Should!)
In a recent report, Jim Clifton, Chairman and CEO of Gallup said, “The single best activity for any team leader to deliver is not employee satisfaction, but rather employee development.” The same report also found that for employees to be engaged at work, four needs must be met: Basic needs: “I have everything I need…
Read More10 Steps to Develop a Winning Content Strategy
CEO of Marketing Insider Group, Michael Brenner, believes that ‘Content marketing represents the gap between what brands produce and what consumers actually want.’ Source: pexels In the past, marketing felt a lot like talking about your brand, as opposed to focusing directly on customer needs. Content marketing focuses on building trust and relationships and gaining…
Read More6 Crucial Branding Tips For Startup Businesses
One of the essential components when it comes to planning a startup business is branding. Branding your company helps to create ideals that your business should stand for. It helps to create focus, and with time, it raises the integrity of your business operations. Branding plays a huge role in the way a potential client…
Read MoreWhy an In-House Tech Team is a Bad Idea for Small Business
“Focus on your core-competencies, outsource the rest” – this is advice you will often hear in business circles. But do you really know what your core competencies are? Depending on your business and industry, this distinction is often fuzzy. Take the example of a small business offering warehouse management to clients. This requires a lot…
Read More5 Creative Marketing Ideas for Small Business
Getting your brand’s name out there is essential for you to make money. It really is as simple as that. If people don’t know who you are and what you or sell, then chances are business won’t be as good as it could be. Thinking outside the box when it comes to marketing can help…
Read More5 Ways Freelancers Can Save Your Business During the Coronavirus Crisis
This spring the world turned upside down. The COVID-19 lockdown, oil price wars, Space X launch, Trump-Biden Presidency race, and… the financial crisis. Giants like Diamond Offshore Drilling, Intelsat, J.Crew, Ultra Petroleum, and Virgin Australia announced bankruptcy. And this list keeps getting longer with each passing week of quarantine. If these companies couldn’t make it…
Read MoreHow Payroll Software Can Help Businesses Avoid Audits, Other Tax Troubles
No one looks forward to tax season. The fear of being audited alone looms large as you submit the paperwork you went over dozens of times. If you own a small business, this fear might be even more pressing; after all, audits are expensive, time-consuming and emotionally draining. Your concerns are rational. Inconsistencies with payroll…
Read MoreHow Do I Fund My New Business?
Do you have the cash you need to get your business off the ground? Some startup companies require a lot of cash, while others can operate on a low budget. No matter how much money you need, there are plenty of ways you can acquire funds to get your business up and running! Some of…
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