5 Steps for SMBs to Offer Cost-Effective Customer Support
Customer loyalty and retention is crucial to the sustainability of a business, especially for a small business trying to expand. A 5% increase in customer retention equals a 25% increase in profit because the average spending of a repeat customer tends to be higher and happy customers often act as ambassadors for the brand within…
Read MoreHow to Detect a Star Performer
Dave’s business was at that critical stage of growth where he knew he needed to advance some of his employees into manager and leadership roles. But which ones? How do you know that good performers are ready to advance to becoming great performers? Most business owners will look at a single criterion for assessing someone’s…
Read MoreHow to Build Your Support System As a Consultant
If you’re a consultant or coach, you know how competitive the industry is for professionals like you. If you’re just starting out or looking to shake up your business model, you need to ensure that you have the solid foundation of support you need. Here are 4 steps to build that foundation and set yourself…
Read MoreHow to Market your Business with Pinterest
If you’re reading this post, you probably want to explore the potential that Pinterest has for your business. Trust me Pinterest and small business marketing go hand in hand. It’s a pretty good platform to strengthen the brand positioning. Pinterest pins are 100 times more shareable than an average tweet. The half-life of a Pinterest…
Read More5 Essential Steps to Rebrand Your Small Business Successfully
Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions you make before launching your business, branding is certainly not written in stone. There might be instances along the way…
Read MoreYou’re Finally Re-opening! Don’t Forget Your Back-to-Business Checklist
With all states reopening to some degree and allowing business to get back to business, you’ll want to be sure you know all the rules and etiquette involved. Different states, and even different counties and regions, have different regulations and dates for specific phases. Also, while some workers will be eager to return, some will…
Read More4 Top Leadership Tips to Manage Every Type of Team
“Managing a team is one of the coolest jobs in the whole world.” This is something people might say who never have managed a team before because the reality is completely opposite. Team management and the fact that you have to become and act like a leader, is one of the most difficult things you…
Read MorePost Covid–the New Landscape of Small Business
The start of the new decade has been disruptive, to say the least. Between Australia’s devastating bushfires and COVID-19, small businesses have been hit hard by unavoidable economic conditions. But by the same token, for many of these businesses the internet has proven to be a lifeline, helping them to continue to operate and even…
Read More5 Hints It Might Be Time to Sell Your Business
After putting the time, effort and money into opening your business, selling it can be a difficult decision to make. And yet, every year, thousands of the 30.7 million businesses in the U.S. are sold. For some business owners, selling can pave the way to new opportunities or a decrease in stress. Others, like the…
Read MoreEmbracing the New Normal: How Disruptions Can Lead to Innovation
COVID-19 has changed the way we live, possibly forever. It’s up to us to decide what to do moving forward. When is the least ideal time to buy a car? During a pandemic, when uncertainties abound and social distancing is the norm? I would’ve said yes…before I had to do it myself. Yet when my…
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