LinkedIn Conversation Ads: Engage Your Audience More Personally
What Are Conversation Ads? LinkedIn recently launched Conversation Ads as a public beta, a messaged-based ad format that allows users to choose their own path and interact with ads in a more authentic way. Conversation ads build onto existing Message Ads, featuring multiple, customized calls-to-action in real time, meaning the user must be active on LinkedIn and…
Read MoreIRS Unclaimed Refunds Waiting For Taxpayers Face July 15 Deadline
Unclaimed income tax refunds worth more than $1.5 billion await an estimated 1.4 million individual taxpayers who did not file a 2016 federal income tax return, according to the Internal Revenue Service. “The IRS wants to help taxpayers who are owed refunds but haven’t filed their 2016 tax returns yet,” said IRS Commissioner Chuck Rettig.…
Read More5 Ways to Boost Your Customer Relationships
Customers are the backbone of any business. Without them and their loyalty, where would your business be today? Take a moment to think about that. It is easy to make a once-off sale to any John Doe, but if you really want your business to thrive, you need to know what it is that makes…
Read MoreImportant: IRS Finalizes Changes to Payroll Tax Return Form 941
On June 20, 2020, the IRS finalized tax Form 941, Employer’s Quarterly Federal Tax Return, to collect information about the new COVID-19 tax incentives, expanding the form from two to three pages, and adding 58 new data fields (previously 18 total lines). See Appendix I: Summary of COVID-19 Employer Tax Incentives for more information. While the…
Read MoreHow the COVID-19 Pandemic Transformed Shopping
Millions of people are desperate to escape from the lockdown so that they can return to their normal consumer shopping habits. Unfortunately, the continued spread of COVID-19 likely means that most of us will have to remain indoors whenever possible for the foreseeable future. This has already caused a massive shift in how consumers go…
Read MoreHow Will Small Businesses Survive Financially After PPP?
The coronavirus delivered a sudden series of shocks to our economy and civil society, some of which were far easier to deal with than others. When it came to ensuring the security of millions of jobs, for instance, it quickly became evident that neither the federal government nor local authorities could prevent businesses from laying…
Read More14 Experts Share Top Link Building Tactics
Link building is a practiced art that has evolved over the years. There are dozens of methods to acquire links, yet they all revolve around universal ideas and principles that are necessary to make link building effective. At the core of every good backlink, you will find relevance and authority. If we look back 20…
Read MoreWhy “Woke” Marketing is a Bad Idea
Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not yield to the siren’s call! Resist! Trust us. An ad campaign or marketing promotion that tries to work in “Black…
Read MoreShould You Cast Your Net Where the Big Fish Swim?
This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. It is not that simple in the business world The truth of this is more nuanced. Some businesses will prosper in…
Read MoreDoes Your Website Still Matter in the Age of Voice Search?
Of course, your website matters. But voice search changes the reasons why A website primed for voice searches will rank higher than those that have not yet been optimized to embrace the of importance of voice search in 2020 and beyond. Why Must a Website Rank for Voice Search? That’s where we’re headed, that’s why.…
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