How to Get Ratings and Reviews for Your Small Business
A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also enjoyed the company of several different tour guides, tour companies, restaurants, and venues. Every one of those businesses survives and…
Read More6 Ways to Keep Your Small Business Thriving During the Pandemic
2020 brings with it some unique challenges for the small business owner. Most small establishment owners and operators probably didn’t think they would ever have to contend with something like Covid-19. Still, we have to deal with whatever life throws at us. If you run a small business, you’re probably already used to handling many…
Read MoreTop Skills Marketers Need for the Future
Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700 leading marketers from over 30 countries. The study attempted to understand the current and future challenges today’s marketers face, what…
Read More6 Key Ways to Answer Investor Questions
Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” Those who respond with one of the wrong answers, such as “I want…
Read MoreThe Pivot Pandemic: How Small Business Owners Adapt
As COVID-19 sweeps the globe, humanity is left clambering to adapt. No one is exempt. Our hearts go out to those directly impacted by the virus – especially its victims and their loved ones. And we tip our hats with gratitude to the essential workers on the front lines fighting to understand and contain this…
Read MoreHow to Target Older Generations for Growth
Approximately 1 in every 6 Americans is aged 65 or older (16.5% share), with their share of the population rising. Yet, the marketing and advertising world still has a “thing” about young people. Many TV spots and ads tend to focus on youthful, happy people. Perhaps advertisers believe that fresh-faced actors will attract customers and…
Read MoreHow to Avoid the Day-Trading Pandemic
The coronavirus has wrought devastating harm to the health of our nation and to the vibrancy of our economy. With respect to financial markets, it has also given rise to a full-blown mania. Individuals, cooped up at home, working remotely on flexible schedules, with no social activities and no live sports to watch and bet…
Read MoreThe Value of Paid Social for Education Marketing
In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging Paid Social to help hit their goals. Paid Social Managers understand that it’s difficult at times to prove the value…
Read MoreHow to Start Long term Investments You Can Trust
In times of austerity and hardship, the notion of saving money and investing your capital can seem fanciful, at best. This is particularly true in the wake of Covid-19. In the UK, Chancellor Rishi Sunak unveiled an emergency budget aimed at curbing the mounting socio-economic cost of the pandemic. However, this doesn’t mean that you…
Read More10 Ways Entrepreneurs Limit Their Creative Potential
Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors. Yet none knows exactly where creativity comes from within, or how to pick and motivate the most creative people for the team. Most believe and follow one or more of the popular myths on business creativity, even though…
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