How to Develop a Successful Free Trial Marketing Strategy
When it comes to marketing strategies, no sales approach is more effective than the ever-popular “free trials”. Commonly mistaken for other widespread tactics like the freemium business model, free trials are a marketing ploy that works particularly well in the SaaS industry. This is especially true in sectors such as cybersecurity, automated data mining, marketing…
Read MoreThese Apps Will Streamline Your Content Marketing in 2021
Most online businesses rely on content marketing in some way. Whether you’re growing your social media presence for your eCommerce store, or growing traffic for your affiliate marketing blog, content marketing can be the difference between failure and success. According to the Aberdeen Group, brands that use content marketing have, on average, six times higher…
Read More7 Quickest Ways to Improve Your Small Business
Making continual improvements to your small business is essential to ensure ongoing growth and success. Activities like consistently monitoring your cash flow, using social media for marketing purposes, and knowing your strengths are essential. After all, if you know your strengths, you also know what areas need attention and improvement efforts. Regardless of if you…
Read More50% of Microbusiness Owners Still Reeling from Coronavirus Pandemic
Half of microbusinesses — those with five or fewer employees — are still being negatively impacted by the coronavirus pandemic, according to a new survey from Yahoo Small Business. Among these struggling microbusinesses, 66% have considered shuttering. Here’s what Yahoo found during its deep look at the current state of businesses: Technology remains a key driver…
Read MoreNo-Code: The Ultimate Guide to No-Code Platform
No-code platforms are on a rise these days. As the name suggests, these platforms do not require the use of coding to build applications. No programming, no coding, and fewer technicalities. It is gradually becoming a promising alternative for enterprises who wish to create their own apps fast, easily, at low cost, and without much…
Read MoreDo Accounting Firms Always Prefer a Master’s over a Bachelor’s?
Due to the year that was 2020, the U.S. government extended this year’s tax deadline because so many businesses and individuals had to deal with taxes that were, simply put, different, due to COVID-19. For some, it was their first time collecting unemployment, for others who moved to remote work settings, home office space and…
Read MoreAvoid These 6 Mistakes In Email Marketing
Email marketing is one of the most popular and effective tactics companies use to generate sales. However, one must be careful as one small thing can significantly affect the company, reducing the number of conversions. Before you send out an email marketing campaign, you should ensure that everything’s perfect right from the subject line up…
Read MoreChange Management For Tech Startups – Top Tips
Whether you are looking to start a new tech business or have an existing business that has ridden the storm of the past eighteen months, you most certainly will face the challenge of fast-paced ongoing change in the months and years to come. Unfortunately, building a sustainable, thriving tech business means that being able to…
Read MoreAre Traditional Office Spaces Becoming Obsolete?
Offices are still the dominant form of working space across many industries, but murmurings about the death of the traditional office have gained momentum recently. So is there truth to the claims of their obsolescence, or do old-school office spaces still work best for small businesses, as opposed to the co-working or remote working alternatives…
Read More6 Tips for Developing an Excellent Sales Culture
Every business sells something, and no matter your product or service, companies over a certain size will likely have a dedicated sales team whose function is to finalize deals, either by reaching new customers or increasing revenue from existing ones. Whether your sales tactics focus on a single avenue of trade or you’re operating a…
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