5 Key Strategies to Expressing Your Authentic Self in Business

a confident young business owner

Consumers want to support brands they see as authentic and share their values. Here are a few ways you can creatively express—and distinguish—yourself digitally. The American dream of “owning a business” is alive and well in 2022, with an estimated 5 million new businesses expected to incorporate this year. Like so many others that preceded…

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The Advantages of Using Work Order Software 

Work order software is one of the many modern technologies that help improve the workflow of many businesses, particularly in the service and maintenance industry. People can now easily create, track, and manage projects because of its centralized system. Photo by Life Of Pix from Pexels When service providers use these features, it creates a…

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What Every Business Owner Should Know About Web Design

is-it-time-for-a-website-redesign-

Every business in the modern era needs a website, but most business owners don’t understand the fundamentals of web design. They simply trust someone else to take care of everything on their behalf, or they convince themselves that web design is something that can be perfected with intuition alone. Unfortunately, this leads to many unfortunate…

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5 Critical Features of Food Manufacturing Software 

industrial food manufacturing equipment

Food manufacturing software is a type of business software that enables companies to streamline and scale up operations while reducing costs and complying with stricter regulatory and customer requirements quickly and easily. This type of software allows multiple developers to work on a separate recipe and packaging specs simultaneously, making the entire process more efficient.…

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6 Incentives To Master The Art Of Marketing Yourself

speaking at a conference

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaking more…

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54% Of Buying Journeys Fail

an abandoned shopping cart

This data point has persisted for at least 10 years. Perhaps, if updated, it would be even worse. But 54% of committed customer buying efforts end in no decision made. It should cause all of us pause. It should force us to think differently. Reading the Numbers This data originally appeared in much of the…

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My Hard-Earned Lessons From Negative Exits

10-reasons-why-ipo-is-no-longer-a-good-startup-exit

In my life as an early-stage investor, I’ve been closely involved with so many businesses, there were bound to be numerous stories of  actual and near failures, hopefully from which to learn lessons for all of us as we go forward. The emotions we feel when “turning out the lights.” Several times in my investing…

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