VIDEO: Why Relying on Word of Mouth Marketing May Doom Your Business
Referrals are a great way to grow your business, but relying on them too early can crush your chances of getting the customers you need.
Read More Focused Sales Presentations
One of the basic tenets of sales you should keep in mind is that people don’t want what something is, they want what it does. As the famous example goes, nobody wants a quarter-inch drill; what they want is a quarter-inch hole. People want what your product or service does, not what it is.
Read More 4 Critical Financial Activities for Business Survival and Growth
Every business has four areas that owners and managers must control to profitably survive and grow. Make sure you are tracking them and taking action when they are not trending the right way.
Read More 3 Steps to Create a Local Communication Strategy
Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members’ everyday challenges, needs and aspirations.
Read More If the Shoe Fits: Finding the Right Franchise to Fit Your Needs
Choosing a franchise to invest in is a lot like finding the perfect pair of running sneakers. You need to find one that will fit your needs and give you the support that you are looking for. Choosing the brightest, shiniest pair of kicks off the wall is not necessarily going to buy you happiness.
Read More LevelUp Your Small Business Credit Processing
Unlike other applications that require a mobile card reader to accept payments, LevelUp offers a unique solution to businesses that want to allow customers the option of paying without a card.
Read More As I grow, how do I price my services to maintain a profit and still be affordable?
You have discretion in setting your prices. Your local competition, the status of the industry in your area, your particular employee wages and operating cost structure, how much profit/income you (the owner) want to make, and other factors will affect your particular service prices.
Read MoreLearning Business from Changes in Football
We can learn a lot of lessons from watching sports that relate back to other areas of our lives and our business. Fran and Matt Tarkenton discuss a few lessons they’ve witnessed in football that can be applied to business.
Read More Top 6 Small Business Video Marketing Strategies
Among small business owners, the one of the top hesitations to video marketing is cost. Unlike Coca-Cola and Red Bull, you probably don’t have the budget to hire an expensive production team. All you may have at your disposal is high definition camera and a computer—but that’s probably all that you need.
Read More The Elevator Pitch: Not to be Told in an Elevator!
The Elevator speech is really just a script of what you want to say when someone asks you about your business. Many direct sellers just stumble around when asked “what do you do?” Having a clear and concise elevator pitch that creates desire will stimulate questions from the person you are talking to.
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