Are Your Marketing Emails Part of the 22% That Never Arrive?
According to a new report by Return Path, reported in E-consultancy, “Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox.” Now, that may sound like the odds are in your favor—until you wonder if your organization is part of that 22%!
Read More 57 Ways to Boost Your Blog Traffic
Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include selling products and services, building brand awareness, positioning yourself as a thought leader, or connecting and networking.
Read More 10 Top Impediments to Creative Business Thinking
Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. But even the best of them can easily slip into some bad decision habits that limit or hurt their business, due to natural human tendencies and the pressures of business challenges.
Read More Is Your Small Business Getting Taxed by High Costs?
As a small business owner, would you like to be certain that at the very least you are not paying more tax than necessary, and that you’re making all the tax savings you can? Read on for top tips on how to lower your small business taxes for the next tax season.
Read More How Do I Create High Margins?
One of the most difficult elements of marketing for most people is the art and science of pricing. There’s a lot of science to it—but it’s also an art. How do you price your goods and your services? Where do you start?
Read More What is the best way to determine intercompany fees when two companies share key resources and overhead expenses?
One approach to calculating intercompany management fees is to analyze the labor being spent on each business and then allocating overhead costs as a percentage of labor to determine a total intercompany fee. Also, there may be a particular legal bill or other unique costs that may be charged directly to a subsidiary or affiliate company in addition to the normal intercompany fee.
Read MoreShifting Our Perspective: Who Has the Problem We Solve?
The shift in perspective is small, but its impact on our results is profound. Stop looking for people to sell your products, services, and solutions to. Look for the people who have the problems you solve.
Read More Measuring Your Power in the Internet Marketplace
There are a number of key performance indicators that help new generation company management see more clearly their progress and corporate health. Here are some of these measures, and how to calculate them. You will recognize the value of these for any business, even if they have not been in common use in the past.
Read More Amy Cuddy: Your Body Language Shapes Who You Are
A trained social psychologist, Cuddy studies the dynamics of power and judgment in human communication. Body language influences how we perceive others, although we might not realize how dramatically it affects us.
Read More The Benefits of Holding Your Own Convention
When you attend a traditional convention, they will make crucial decisions about the specific agenda, topics to be covered, speakers, venue, etc. This is fine, but it leaves you very little choice. You must find and attend a conference that mostly suits your needs, and it may or may not be in location that has any interest for you.
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