The No. 1 Enemy of Creativity: Fear of Failure
Never once in my life until my mid 30s did anyone ever (to the best of my recollection) call me “creative.” But now, I hear it all the time. So what happened?
Read More What are the compliance issues & agencies that a small business has to deal with at the state & federal level?
Federal and state labor laws are very complex, and there is no easy summary of non-compliance and penalties. You can obtain considerable state and federal labor law information by searching for your particular state.
Essential Steps to Launch a Startup, Part 2
Once you’ve identified your product and your market, you can begin building your official business plan. Your business plan is where you outline all of the specific steps you will take as you launch a startup business.
Read More Score High with the MVP Advantage
“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
Read More Business Brand Content Best Practice Tactics on Google Plus
There are many types of businesses that are struggling to market with Google+, they can be business that sell to businesses (B2B) or those that deal directly with consumers (B2C). They can be small, medium or large.
Read More How to Get the Hard-to-Get Clients, Part 3
Now that you have something worth their attention, how do you make contact? By phone? By mail? Before you decide, it helps to first understand how effort and resistance determine which contact methods work best and why.
Read More Using Mobile Marketing to Promote Your Small Business
There’s no doubt that mobile marketing is one of the easiest and best ways to gain customers for your small business. People who carry smartphones and use tablets hardly ever put them down!
Read More How Not to Advertise
To get the most out of your advertising, you need to make a clear call to action for your potential customers, and give them a sense of urgency. However, many businesses get it wrong.
Read More 5 Reasons Small Businesses Should Rely on NEC VoIP Phone Systems
Small businesses need to be able to reduce overhead while embracing new technology that supports mobility and communication if they want to gain and maintain a lead position within the marketplace.
Read More Franchising and the Government Shutdown
Will your franchise business plan be affected by the government shutdown? It’s possible.
Read More