What is Deal Loyalty?
True loyalty programs are built on the basis of establishing a long-term positive relationship between the company and the customer and is not accomplished with a single “deal” or even multiple “deals.”
Read More Retargeting 101 for Small and Mid-Size Businesses
Simply put, “Retargeting” is the action of displaying a banner ad to a user online that has either been to your website, or has shown intent on your type of product of service.
Read More 10 Alarming Signs That Your Business is in Trouble
My grandfather delivered milk by horse and cart. Clopping hooves, the clink of bottles and the promise of daily delivered fresh milk is now but a faint memory. It was his life and business. Large supermarket chains have claimed his job.
Read More How to Take Your Philanthropic Passion and Turn It into a Startup
Starting a nonprofit is similar to starting a business, and as any accomplished entrepreneur will tell you, having a solid plan with positive people behind you makes all the difference.
Read More 7 Ways to Keep Your Team Productive During Holiday Season
In most workplaces, the move toward the busiest holiday season of the year is marked less by the change in décor and more by the change in productivity. Read on for seven tips to keep your employees happily on task through the holidays without seeming like a killjoy.
Read More 10 Content Basics to Include on Your Website
Filling your site with content is an important step for your small business. When you’re creating content, there are some basics that you want to be sure to cover in order to get the most from your site. Here are 10 content basics that are a must for any small business site.
Read More Why Own a Franchise?
There are many attractive reasons for buying into an existing organization, for both newcomers to the business world and also experienced veterans. The most immediate of these relates to the brand recognition and identity of the existing organization.
Read More What’s Your Situational Awareness?
Talk to anyone in the military about tactics, and a topic that comes up very quickly is situational awareness. There are a lot of technical definitions, but in it’s simplest form, situational awareness is about “paying attention to what’s happening around you.”
Read More 6 Email Marketing Methods Sure to Lose Customers
The rise of email launched an entirely new branch of marketing possibilities that businesses quickly latched onto as a way to lure new customers and keep in touch with current ones.
Read More Use Your Existing Customers as Your Marketing Base
Customer service is important and necessary, of course, but you also must provide a strong incentive to encourage your existing customers to promote your company on a regular basis.
Read More