What Story Does Google Tell About You?
For better or worse, we learn who people are, and what they do, by Google results. Because you are not the only one who contributes content to the Internet, you cannot always control the story Google tells about you.
Read More “Let’s See How Much We Can Confuse Our Customers!”
If we want to optimize our results, we can’t confuse our customers or channel partners. We have to design buying experiences from their points of view. The challenges it creates for our own organizations to achieve their goals is our problem to solve, not the customer’s or the channel partners.
Read More Project Cash Flow, Not Just Profit, During Start-Up
Business plans that I see often show three to five years of projections, demonstrating profitability at the end of so many months of operation. Most every one of these uses an accrual basis for determining break-even, never attempting to predict the cash impact of major items.
Read More Should Celebrities Sway You When You Choose a Franchise?
Having a dynamic celebrity like Emmitt Smith to build a franchise’s brand awareness can do wonders for a company. People who respect celebrities like Smith easily see the value of a celebrity brand ambassador for a franchise like Good Feet.
Read More Customer Service Must Be Judged on a Relative Basis
So many firms are starting to understand just how important it is that they know how their customers evaluate the customer service that they provide. It seems like every day we all get multiple inquires about the quality of service which they rendered.
Read More Discover How Great Leaders Communicate
Whether you’re leading your own team or an entire company, solid communication skills are an absolute must. It sounds obvious, but have you taken the time to analyze and work on what areas of communication are necessary to move your startup in a powerful direction?
Read More What My Dog Taught Me About Social Media Marketing
There is no one person or way to learn to be successful in business. We have to borrow (aka steal) ideas and strategies from those around us who are successful. You can learn from other entrepreneurs, online blogs, or even your dog. Yes, your dog—or at least my dog, Lola.
Read More 10 Digital Marketing Predictions for 2014
It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
Read More 5 Ways Technology Can Significantly Improve a Small Business
Technology is found everywhere these days. From the classroom to the grocery store to the office building, some forms of technology exist in almost all facets of our world.
Read More Why a Trade Show is Just Like Living Life
I have been attending a lot of trade shows and vendor fairs lately, so this topic has been on my mind. It seems as though what works on the trade show floor also works in life and vice versa.
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