OnTheRadio Transcript, Interview with Tim Berry
“I think there is a link from the late 60s all the way through to the amazing explosion of possibilities we have with social media today. Bill Gates was like 18 when he did the early version of Microsoft. And the changes in society made that more feasible, compared to the 50s.”
3 Ways to Improve Your Leadership Aptitude
Being a leader is not the same as being a manager. And while we’ve looked at qualities a true leader possesses, let’s consider how to become a better leader—especially for those who are not lucky enough to be “born leaders”.
Read More How to Outline Your Business Plan
A business plan outline is designed to take the stress out of writing your plan. Yes, every small business should have a plan. If you don’t, it’s like trying to drive to an unknown destination without a road map. It’s highly unlikely you’ll get there in one piece.
Read More Direct Mail is the Hot New Media
Who would have thought it? People have been predicting the death of direct mail for over a decade. And yet, here we stand in 2013 and have to admit—direct mail is the hot new media.
Read More Selling to Whole Foods: 6 Steps to Success
Getting your product into national chains is never easy, but the rewards are big if you are persistent. The following steps will put you on the road to success.
Read More Combining Email and Video Marketing: Yay or Nay?
The fact that you’re contemplating incorporating an online video platform into your company’s marketing strategy is proof that video has already appeared on your radar screen. It’s not just your imagination. Video is shouldering a much broader role in turning interested browsers into paying customers.
Read More What a Nasty Rash Taught Me About Marketing
Empathy is probably one of the most effective yet under-employed “ingredients” in successful marketing. If you can genuinely empathize with your customers, they’re going to feel it.
Read More I have heard that if you believe in yourself/your business enough, you should use a credit card to get it started. Is this good advice?
Credit card debt isn’t all the same. Some people go deeper in debt than others, some have more resources than others as a safety net. Go into these dangerous waters very carefully, with a serious business plan, and a lot of thinking to provide a foundation to your decision to take this kind of risk.
Why Entrepreneurs Deserve a Week to Themselves
Maybe all you entrepreneurs of the world have been too caught up in checking off your end-of-the-year to-do lists, or have been too busy burning the midnight oil every night in the office in preparation for Black Friday and Cyber Monday, but we are currently in the midst of National Entrepreneurship Week!
Read More Is Your Customer Loyal to You or Your Price?
What would happen if you were just a little higher priced than your competitor? How would your customers react? Would your loyal customers continue to do business with you, in spite of your higher price?
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