How to Get Startup Ideas by Interviewing Customers
The first step in building a product people love is to identify a problem that some group of people have. Solutions to clearly defined customer pain points make for the most compelling value propositions. You don’t need to start with a “startup idea.”
Read More Customer Congruency: What Are We Promising Our Customers?
As a business, we try to get our customers to perceive us a certain way. In the end, the customer determines if we have succeeded. What promises are we making to our customers?
Read More We Are All in the People Business
In some way, shape, or form, we’re all in the people business, no matter what your company does. You always have to think about other people: your customers, your employees, your partners.
Read More Is Your Small Business Victim to These Tax Myths?
If you ever aren’t sure on something a friend tells you about your taxes, always make sure to check the IRS site. If you can’t find the answer there, look to someone who is supposed to know tax laws before deducting anything on your taxes.
Read More Crowdsourcing Your Org Chart: Why You Should Collaborate on HR Docs
When was the last time you looked at your company’s organizational chart? If it’s been a while, you should think about the purpose—and potential—of this document.
Read More The Golden Rule in Selling
There is a golden rule in selling: “Spend more time with better prospects.” So, what are the characteristics of an ideal or “better” prospect? Below listed are 7.
Read More The 7 Steps of the Inbound Marketing Campaign Process
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen. Forgetting just one can ruin the whole campaign.
Read More Is Your Content Marketing Voice Fake?
Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?
Read More 5 Benefits of Using Green Screen Backgrounds in Web Video
With user-friendly video software and cheap materials, green screen is now easily available to the general public. There are many unique and interesting ways to utilize a green screen to take your videos to the next level.
Read More Radio Still Scores for Local Advertising
Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.
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