The Missing Piece to the Influencer Puzzle
If influence is the ability to move a person(s) to a desired and appropriate action, then what is its lynchpin? What is that one thing that will make the difference?
Read More Real Time vs. Near Time Data Integration
You might not see it on the surface, but your company collects tons of data. With every visit to your website and every transaction that takes place there, you should be collecting the basic demographic information of your buyers and what they like to buy.
Read More An Update on Customer Rage
The WP Carey School of Business at Arizona State University has published the 2013 update of the customer rage study. The 2013 version is the sixth study wave. A general conclusion from the study is that if a company handles a complaint well, the customer is more likely to become loyal.
Read More 5 Best eCommerce Role Models
The Internet has created a new world with seeming infinite potential for commercial endeavors. However, business models for ecommerce differ from traditional practices. Five ecommerce companies, though, have hit upon winning practices that can serve as role models for new startups and established businesses alike.
Read More What is Good Advice?
Managers and entrepreneurs receive so much advice, and it is hard to know which to follow. I have seen some entrepreneurs get conflicting advice and keep on asking the same questions in hopes of finding a clean solution to their problem.
Read More Easy Tips for Customer Service on Social Networks
All businesses are seeing a shift in customer service to the Internet rather than the phone or in-person. Small businesses in particular may see this shift as a positive.
Read More Love the Model, Not the Product
When searching for a business to own that you are sincerely interested in, look deeper than the product. While demand for the product or service is an important piece of the successful business formula, it is not what the business owner is going to live, eat and breathe every day—it’s the model of the business.
Read More Include Your Labor Value in Your Plan
Investors love it when entrepreneurs draw little or no money from their startups. It extends the cash available for research and other necessary fixed costs and gives the fragile, young company more “runway” to get to breakeven.
Read More The 7 Key Elements to Creating Successful Infographics
Communication has changed so fast in the last decade that it is almost another language. The change extends not just to the words and platforms but also to visual communication.
Read More How to Get Startup Ideas by Interviewing Customers
The first step in building a product people love is to identify a problem that some group of people have. Solutions to clearly defined customer pain points make for the most compelling value propositions. You don’t need to start with a “startup idea.”
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