13 Content Distribution and Promotion Channels and Their Perceived Value
What marketers are starting to figure out is that creating and publishing content alone usually isn’t enough to cut through the noise. Without an existing and established audience, published content in many industries will fall on deaf ears no matter its quality or quantity.
Read More Could a PEO Help You Grow Your Small Business?
Owning a small business or start-up most likely means you’re wearing many, many different hats. One minute you’re the receptionist; the next the stock-boy; then, the delivery man; and the sales rep; and the human resource director, and on, and on, and on.
Read More Who Wins in a Fight: Clever or Clear Subject Lines?
Marketing often is about standing out, being distinctive, and coming up with “clever” taglines and slogans. But when writing to your e-mail list, do clever subject lines really work as well as clear subject lines?
Read More Getting to the Top of Google
Like many things in life, your success in the search engines is really a sum of the parts. Understanding all those pieces, how they should fit together and then actually making it happen can be daunting for many businesses.
Read More Customer Service Must Be Deeply Rooted in Company’s Culture
The bottom line is that to be the best place to buy you must be the best place to work. Here is your best tactic: Treat your employees the way you want your customers to be treated—maybe even better!
Read More Is Blogging Really a Necessary Marketing Tool?
Your customers and prospects encounter content every day. Some of it is good, most of it is forgotten immediately. It is your job to make sure that your business content is remembered and has a positive impact on your customers.
Read More 8 Ways to Tell if Your Startup is Ready to Innovate
What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible.
Read More Is Starting a Business Safer Than a Job?
For some people in this economy, downsizing and rehiring has become a boom and bust routine. And over time, it can wear an individual down with anxiety. That’s usually when some become fed up enough to consider starting a business of their own.
Read More Creative Destruction
If you look at the Fortune 500 list today, and compare it with the Fortune 500 list from 50 years ago, you’ll see just how much has changed in a few decades. Sure, there are a few companies remaining, like General Electric and Exxon, but the turnover has been massive. It’s all about creative destruction.
Read More Will Your Prospects Read a 10-Page Sales Pitch?
If I can put a compelling letter in your hands that talks all about one of your major interests, chances are you’ll read it. Doesn’t matter whether it’s five pages or 10 pages or 20-plus.
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