Everything You Need to Know About Mobile Ads [Infographic]
On average it costs $2.85 to reach 1,000 iPhone users with a mobile ad. Compare that to a national newspaper, which can cost as much as $100 for 1,000 viewers. Obviously, mobile ads are a very effective way to spend your advertising dollars, but how do you start?
Read More How to Open Your Own Cafe or Coffee Shop
We have seen a dynamic change on Main Street over the past two years, with retail clothing giants replaced by boutique and independent coffee shops and cafés that mimic those of Italy and France.
Read More How to Choose Between Online and Offline Marketing Techniques for Your Business
Most, if not all, businesses can benefit from some blend of offline and online marketing techniques, but choosing which to focus on can be tricky. The bottom line is simple: try to determine what type of consumers you wish to connect with, and understand what will work best for them.
Read More Nothing Small About Big Data’s Potential
Nowadays, both small and large businesses have large amounts of data to manage and analyze, and some companies are finding it difficult to perform this task effectively with traditional data management tools.
Read More Attacks on Small Businesses That Receive Too Much in Credit Cards
The IRS has been pushing for many years to capture cash income of small businesses and force him to pay taxes. That is one of the reasons that the IRS is requiring credit card merchant service companies to report a 1099-K for businesses to the IRS.
Read More Stats and Rankings on Schools Teaching Entrepreneurship [Infographic]
Notice the huge increase in the number of institutions offering courses on entrepreneurship. The question it asks—can schools teach entrepreneurship—isn’t one to be answered with statistics and rankings. Of course that takes a qualitative answer, sifting through what elements business schools can teach and what elements business schools don’t teach.
Read More Intent Marketing for Franchises
What if you said, “I could use a cup of coffee!” and someone immediately brought you a cup? That’s pretty much what one licensed franchisor of Dunkin’ Donuts locations in Arizona did.
Read More Know Your Social Media Fundamentals
Are you trying to ring in customers and drive traffic to your social media locations this spring and summer? While running a brick-and-mortar store, the summer can be full of opportunities and sometimes, a new lead or sale is just a social media post away. But how can business owners like you leverage your company over Facebook and Twitter?
Read More Businesses Giving Back to Military Community
As the United States continues to disentangle itself from its post-9/11 military commitments in the Middle East, large numbers of veterans are returning stateside…
Read More 3 Ways to Grow Your Business with LinkedIn
Let me ask you a question: Do you ever feel like everyone in your industry is doing the same thing? Everyone’s newsletters look the same. Everyone’s websites are starting to look the same. Same. Same. Same.
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