As mobile and tablet usage continues to increase, users are beginning to expect a fluid and navigable web experience, no matter which device they are using to browse.
Obtain Higher Conversion Rates with RWD
The number of mobile users surfing online is increasing exponentially. If the current trend continues, mobile users will soon be a majority online in just a few years. This is why it is critical that businesses optimize for mobile by converting their websites to responsive design.
5 Facts Every Business Needs to Know About the Mobile Revolution
Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers.
The Rise of the Digital and Mobile Customer
Our increasing trust in the mobile medium is beginning to reshape how we buy things, with mobile fast becoming the go-to option for consumer research and purchase decision.
Why Are Marketing Efforts Focused on Social, Local, Mobile?
Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.
Understand Your Business: Value Proposition 101
Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.
Still Haven’t Embraced Content Marketing? Why Not?
Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.”
Align Your Brand Messaging, Start from the Ground Up
As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
A Beginner’s Guide to Inbound Marketing
You’ve seen the challenge. You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year.
Outbound Marketing the Inbound Way
Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight.
