The number of mobile users surfing online is increasing exponentially. If the current trend continues, mobile users will soon be a majority online in just a few years. This is why it is critical that businesses optimize for mobile by converting their websites to responsive design.
Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers.
Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.
Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.
As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
You’ve seen the challenge. You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year.
Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.