a woman

Susan Solovic

Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College. 

Latest

Think the Economy’s Headed South? 10 Recession-Proof Small Businesses

| Susan Solovic

I don’t like to be an alarmist, but I continue to believe that we live in very unsettled economic times. There are some major unknowns that could push the economy south quickly and in a…

When is it OK to Fund Your Startup with Credit Cards?

| Susan Solovic

We are fortunate to be living in a time when new financing options for funding your small business are popping up every day. However, they all come with limitations. Here is a super quick rundown…

Why Teams Led by Nice Guys Finish First

| Susan Solovic

  Robert Fulghum has probably made about a gazillion dollars from “All I Really Need to Know I Learned in Kindergarten” and all the spin-offs it’s produced. His works remind me of a category that…

Value Proposition, Positioning Statement, Elevator Pitch: Know the Difference

| Susan Solovic

When you’re trying to sell something, you want to have answers ready for any question that may come up. It’s an impossible—but good—goal to have because if you take it seriously, it forces you to…

What Uber Is and Isn’t—and How You Can Benefit

| Susan Solovic

Uber is celebrating its fifth anniversary and it certainly has accomplished a lot in five years. It’s hard to imagine another company that has so quickly established a global presence. The last figures I saw…

how-innovative-does-innovation-need-to-be-

How Innovative Does Innovation Need to Be?

| Susan Solovic
When we think of innovation, our minds usually wander back to the great inventions that we believe changed the course of history, or at least the course of commerce.
fire-employees-wisely--or-pay-the-price

Fire Employees Wisely, or Pay the Price

| Susan Solovic
Firing an employee is never easy for anyone involved. Not only are there emotional entanglements, there is the potential for legal entanglements – small business owners need to conduct themselves wisely on both accounts.
how-to-delegate-to-boost-your-small-business-growth

How to Delegate to Boost Your Small Business Growth

| Susan Solovic
Absent of delegating many of the jobs within your business, the only way to grow the top line is to raise your prices. You could increase sales, but to achieve that in any great measure, you would have convert more prospects, which will take more people.
proven-strategies-for-boosting-sales-with-powerful-customer-testimonies

Proven Strategies for Boosting Sales with Powerful Customer Testimonies

| Susan Solovic
Testimonials on your homepage and landing pages are perhaps the most magical elixir you have to turn prospects into customers. Keep a long list of good comments and consistently add to it.

Hyper-Local Customer Service

| Susan Solovic
One path to business success is the ability to quickly recognize trends. I’m pointing out a trend in sales and service that your business might be able to capitalize on.