PR Toolkit
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.
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5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations…
The Power of Video Marketing
There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However,…
Are You Leveraging Industry Awards in Your Marketing Strategy?
Who doesn’t love awards? They make us feel like we’re accomplishing great things and they validate our hard work. They can also be a great marketing opportunity and add value in the form of prestige…
3 Tips for Creating Content That Speaks to the Reader
When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of…
5 Relatively Inexpensive Ways to Do PR in Small Business
A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough…
6 Tips for Interview Success
As you may recall, a few months ago we wrote a piece about how you can plan and pitch a top-notch PR campaign. Hopefully by now, you’ve had a few chats with the media and secured…
Include Mobile Payments in Your Marketing Strategy
Though incorporating mobile payments into your business model can help you lower costs associated with point-of-sale hardware and improve operational efficiency, they also provide a wealth of marketing opportunities you can leverage to position your…
3 Ways to Boost Traffic to Your Small Business Website
What is better than one view on your website? More views! Have a website but the traffic numbers are lacking? Looking to drive traffic to your relevant and exciting content? Follow the tips below to…
4 Mobile Marketing Tips for Social Media
People now spend more time on their smartphones than desktop computers, according to KPCB’s latest data on Internet trends. Though many users rely on mobile devices to check email and text, many also use mobile devices to…
3 Essentials of Cause Marketing for Your Small Business
According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a…
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