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Home / Archives for PR Toolkit

PR Toolkit

First Time Speaker: Tips to Build Your Speaking Platform

Nov 2, 2015 By PR Toolkit

So now that we’ve discussed four tools needed to help you season your speaking skills, where do you start if you’ve never done a speaking event before? Well my recommendation is to start grass roots. In order to get some great experience, I recommend starting small. If you aren’t a seasoned speaker you don’t want to […]

Filed Under: Marketing Your New Business Tagged With: Speaking

Responsive Web Design 101 for Small Business

Oct 23, 2015 By PR Toolkit

In April of 2015, Google began implementation of its “mobile-friendly” search algorithm update, and soon thereafter revealed its mobile phone search volume now exceeds desktop/tablet search volume in the U.S., Japan and eight other countries. These incredibly important data points demonstrate how mobile Internet usage is changing the rules of the game for company websites. […]

Filed Under: eCommerce Tagged With: Design, Mobile, Responsive Design, Website

First Time Speaker: 4 Tips to Build Your Speaking Career

Oct 16, 2015 By PR Toolkit

If you’ve wanted to build your speaking career, but aren’t sure where to start, you’re not alone. Most entrepreneurs and authors I work with who aren’t doing speaking engagements are not always sure where to start, either. Do you start by pitching yourself to a speaker’s bureau? Do you put a speaker page on your […]

Filed Under: Communication Tagged With: Speaking, Website

Localize Your Small Business Marketing Strategies

Oct 8, 2015 By PR Toolkit

Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range of marketing strategies can help you connect with would-be customers in your local community. Here are tips to localize your […]

Filed Under: Marketing Your New Business Tagged With: Community, Local, Marketing

4 Tips for Developing Branded Content

Oct 1, 2015 By PR Toolkit

Keeping consumers engaged in a brand and its content considerably increases brand loyalty and business. But creating engaging, interesting content is easier for some than for others. For companies in the fashion or sports industries, fascinating topics come easy. But for other brands that provide run-of-the-mill products or services, it can be a greater challenge. […]

Filed Under: Marketing Your New Business Tagged With: Branding, Content Marketing

9 Questions to Ask When Working with Instagrammers

Sep 24, 2015 By PR Toolkit

Influencer marketing has been a great source of native advertising ever since blogs became popular. Instagram is now the latest platform to become a goldmine for marketing. This platform works well for all types of companies, whether it’s fitness or fashion, travel or e-commerce, beverages or home improvement; Instagram is a winning bet for most […]

Filed Under: Online Marketing Tagged With: Influencers, Instagram, Social Media Marketing

5 Tips on Pitching the Media

Sep 15, 2015 By PR Toolkit

Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. But what’s a pitch? A pitch can be as simple as an email to a journalist that sells […]

Filed Under: Marketing Your New Business Tagged With: Pitching, Public Relations, Relationships

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

15 Reasons No One Cares About Your Small Business Right Now

May 31, 2023 By Jeremy Bowler

4 Things to Keep In Mind When Choosing Your Next Vehicle

May 30, 2023 By Becky Wilson

The Power of Collaboration: Why It’s Essential for Small Businesses

May 25, 2023 By SmallBizClub

it-pays-to-be-neighborly--franchises-building-relationships-with-the-community

Small Business, Big Impact – 6 Advantages Small Businesses Have Over Big Box

May 25, 2023 By Andrew Deen

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