PR Toolkit
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.
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First Time Speaker: Tips to Build Your Speaking Platform
So now that we’ve discussed four tools needed to help you season your speaking skills, where do you start if you’ve never done a speaking event before? Well my recommendation is to start grass roots. In…
Responsive Web Design 101 for Small Business
In April of 2015, Google began implementation of its “mobile-friendly” search algorithm update, and soon thereafter revealed its mobile phone search volume now exceeds desktop/tablet search volume in the U.S., Japan and eight other countries….
First Time Speaker: 4 Tips to Build Your Speaking Career
If you’ve wanted to build your speaking career, but aren’t sure where to start, you’re not alone. Most entrepreneurs and authors I work with who aren’t doing speaking engagements are not always sure where to…
Localize Your Small Business Marketing Strategies
Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range…
4 Tips for Developing Branded Content
Keeping consumers engaged in a brand and its content considerably increases brand loyalty and business. But creating engaging, interesting content is easier for some than for others. For companies in the fashion or sports industries,…
9 Questions to Ask When Working with Instagrammers
Influencer marketing has been a great source of native advertising ever since blogs became popular. Instagram is now the latest platform to become a goldmine for marketing. This platform works well for all types of…
5 Tips on Pitching the Media
Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a…
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