So now that we’ve discussed four tools needed to help you season your speaking skills, where do you start if you’ve never done a speaking event before? Well my recommendation is to start grass roots. In order to get some great experience, I recommend starting small. If you aren’t a seasoned speaker you don’t want to […]
Responsive Web Design 101 for Small Business
In April of 2015, Google began implementation of its “mobile-friendly” search algorithm update, and soon thereafter revealed its mobile phone search volume now exceeds desktop/tablet search volume in the U.S., Japan and eight other countries. These incredibly important data points demonstrate how mobile Internet usage is changing the rules of the game for company websites. […]
First Time Speaker: 4 Tips to Build Your Speaking Career
If you’ve wanted to build your speaking career, but aren’t sure where to start, you’re not alone. Most entrepreneurs and authors I work with who aren’t doing speaking engagements are not always sure where to start, either. Do you start by pitching yourself to a speaker’s bureau? Do you put a speaker page on your […]
Localize Your Small Business Marketing Strategies
Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range of marketing strategies can help you connect with would-be customers in your local community. Here are tips to localize your […]
4 Tips for Developing Branded Content
Keeping consumers engaged in a brand and its content considerably increases brand loyalty and business. But creating engaging, interesting content is easier for some than for others. For companies in the fashion or sports industries, fascinating topics come easy. But for other brands that provide run-of-the-mill products or services, it can be a greater challenge. […]
9 Questions to Ask When Working with Instagrammers
Influencer marketing has been a great source of native advertising ever since blogs became popular. Instagram is now the latest platform to become a goldmine for marketing. This platform works well for all types of companies, whether it’s fitness or fashion, travel or e-commerce, beverages or home improvement; Instagram is a winning bet for most […]
5 Tips on Pitching the Media
Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. But what’s a pitch? A pitch can be as simple as an email to a journalist that sells […]
