PR Toolkit
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.
Latest
Embrace Emojis in Your Online Marketing
I’m a millennial, but for a long time I was staunchly anti-emoji. I found them occasionally funny and mildly annoying. I would get them in text messages from friends and roll my eyes. However, one…
3 Must-Haves for Your Small Business Microsite
A microsite employs different branding techniques to reach a new target audience, produce more interest in your brand and result in new leads. According to the Content Marketing Institute and SproutWorth, over half of content…
The Art of Creating a Compelling Call to Action
If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put,…
How to Promote Your Small Business Event
Hosting live events for consumers to attend has powerful results for companies. In fact, a recent study conducted by the Content Marketing Institute found that 75 percent of B2B marketers rate live events as the…
3 Ways Co-Marketing Can Help Your Small Business Thrive
Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to have a small dedicated marketing department. But, more often than not,…
Make Your Press Release Go the Extra Mile
Press releases are helpful to release product information or major announcements in hopes of garnishing additional media coverage. They provide factual documentation to the media, create valuable backlinks, and allow you to refine your brand’s…
6 Easy Things You Can Do if You Don’t Like Marketing
I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t…
5 Cost-Effective Ways to Increase Your Brand’s Visibility
Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take…
6 Eye-Opening Mobile Marketing Statistics
Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business—or too difficult to execute? These eye-opening mobile marketing facts may challenge everything…
5 Ways to Not Pitch Journalists
When pitching a story to journalists, the quality of the pitch can determine if you see your news in the headlines or it ends up being tossed in the garbage can. Many journalists are bombarded…