Marcus Schaller
Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.
Latest
VIDEO: Why You Must Pick a Tight Niche
Trying to make your business appeal to as many people as possible can be a disaster. Here’s why.
VIDEO: What is Pay-Per-Click Advertising?
A quick description of what Pay Per Click is, how it relates to traditional advertising, and why it matters to your small business.
VIDEO: Taking the Mystery Out of Getting on Google
An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for.
VIDEO: Why Relying on Word of Mouth Marketing May Doom Your Business
Referrals are a great way to grow your business, but relying on them too early can crush your chances of getting the customers you need.
VIDEO: Picking the Right Business for Your Promotional Personality
Knowing your personality and promotional style is the key to choosing the right business. The better your business fits your promotional style, the more promotion you’ll want to do and the greater the chance that you’ll succeed.
VIDEO: Why There’s No Map for Starting a Business
Some people insist that good planning is the key to reaching any worthwhile goal (like starting a business). Here’s why they may be wrong.
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