Lisa Patrick

Lisa Patrick is the Chairman and CEO of Convention Business Travel. She is a savvy, innovative, business-focused executive with a strong network and proven track record with corporate and strategy. Lisa started her career in law enforcement and is now the founder of several successful startups. Lisa prides herself on building relationships first and conducting business next. Today, she successfully balances business, marriage and motherhood.

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Strategic Goal Planning for Savvy Businesses

A strategic goal is a statement of what you want to achieve over a specific period, i.e the next year or the next two quarters. It involves careful analysis and lots of brainstorming, because after all, your goal(s) will set the course for the strategies you formulate, actions you take, and dollars you expend.

The Value of High Impact Discussions at a Corporate Retreat

If you are in this situation and you have to plan a corporate retreat, you should think about new ways of entertaining your staff. As you well know, happy employees are more productive.

How to Win a Prospect in the B2B Price War

We invariably talk about the cost or price of a product or service that we are either buying or selling. However, when we are ‘on our game,’ B2B we’ll use the word investment or introduce the idea of value.

4 Tips to Successfully Grow Your Business

For those of you who have survived start-up and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status.

If You Love What You Do the Money Will Come?

You have heard this advice at least once: Do what you love and the money will follow or do what you love and it won’t feel like work. It seems easy but it’s not.

Smart Leaders Make Smart Investments in Their Employees

Smart leaders invest in the talent of their employees. Talented employees make businesses succeed and they add value to your company—great leaders recognize that.

The Golden Rule in Selling

There is a golden rule in selling: “Spend more time with better prospects.” So, what are the characteristics of an ideal or “better” prospect? Below listed are 7.

How Your Company Can Compete for Top Talent

You think you know how to get the best people—Or do you? Investing in finding the right employees does actually affect your workforce performance, but do you know which ones to invest in to achieve top performance when competing to find the right employee?

Your Character Traits Need to Match the Job

Assessing characteristics of a current employee or a potential employee and matching their character with a suitable role within your company is not only vital to the success of your employees but also your business.

Turn a Toxic Business Relationship into Your Advocate

Every business has a “Joyce,” that customer that is never satisfied. I have learned that my company is only as good as the customer service provided and communication skills engaged. But what shocked me the most is that my Joyce, who is a business owner herself and who was my most toxic customer, ended up being my biggest advocate.