Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept, used only by the most cutting-edge brands, and was the subject of mockery from mainstream marketing and advertising professionals. By […]
How Your Business Can Win With Podcasting
Podcasting might seem like a mature content medium, but it’s only just beginning to grow into its full potential. As a business owner, understanding how to successfully launch and grow a podcast could prove to be the single greatest investment you make all year. Why Podcast? Podcasting might be relatively new in the world of […]
5 Tips Retailers Can Use to Keep Customers Safe
As a brick and mortar retailer, you have a moral and legal obligation to keep your customers safe and out of harm’s way. The question is, are you living up to this expectation? 5 Tips for Keeping Customers Safe Whether it’s physical threats – like tripping, falling, or being subjected to violent crime – or […]
10 Essential Security Changes You Need If Working Remotely
Millions of people are transitioning to a new remote work environment, and discovering the benefits of working from home. During the COVID-19 pandemic, working remotely can reduce the rate of transmission, and in the meantime, you’ll benefit from a reduced commute, greater flexibility, and possibly even higher productivity. However, hackers are excited about the number […]
How to Analyze Lost Sales
Losing a sale never feels good, but it’s a natural, recurring event in any salesperson’s job. That said, if you’re losing sales consistently, you need to take action. Lost sales analysis (sometimes called by different names, like “win-loss analysis”) is a process that helps you identify not just how a prospective sale went wrong, but […]
Unemployed? Here Are 6 Ways to Keep to Your Routine (& Sanity)
As of writing this article, a shocking 36 million American workers have filed for unemployment as a direct result of the COVID-19 virus and the subsequent shutdowns and stay-at-home orders. That number represents almost 20 percent of the entire country’s workforce – or nearly 1 in 5 people. It’s a staggering statistic, no matter how […]
5 Reasons to Launch Your Website Before You Think You’re Ready
Are you waiting for perfection before launching your website? Do you feel like your site just needs a few more tweaks before you’ll be ready to go live? Are you waiting for your designer to create the perfect logo? If you’re postponing your website launch because you don’t feel ready – for any reason – […]
Biotechs Are in Demand–5 Ways to Save on Startup Lab Costs
If you’re launching a biotech startup, or if you’re starting a business that will rely on scientific research, you know the startup costs can be enormous. Getting all the equipment, personnel, and other resources you need to run your lab efficiently means collecting millions of dollars, or more, and spending that money wisely. Fortunately, there […]
How to Choose a Profitable Industry
Most people who step into the small business world have some idea of what they want to do. They’ve got a passion, some kind of inspiration that lights them up—and that can be a great starting point. The problem is, passion projects aren’t always profitable and that represents a huge barrier to success. When shaping […]
How Do You Increase Your Site’s Rankings in Search Engines?
As a business owner, establishing a website is probably one of the first moves you made. But what good is a website if nobody’s able to find it? The main discovery tool people use to find new websites and important content is search engines—especially Google. And they tend to use search engines as simply as […]
