Jenna Cyprus
Jenna Cyprus is a freelance writer and business consultant who covers business, technology, and entrepreneurship. She's lectured for several universities, and worked with over 100 businesses over the course of the last 15 years. She's a mother of two kids, and loves to go camping, hiking, and skiing with her family.
Latest
3 Need-to-Know Ways to Guard Against Cyberattacks
In the digital age, it’s imperative that you protect your business from cyberattacks. This is true regardless of your industry. Be aware, cyberattacks may not merely interfere with your business internal operations. Depending on the…
How to Find & Select the Best Suppliers for Your Business
As a business owner, it’s not always the assets that you have inside the business that matter most. Sometimes it’s about having relationships with the right people outside of the business. Suppliers would certainly fall…
Why Your Pizza Business Needs a Custom Ordering System
Anyone with experience in the restaurant industry knows that POS systems can be a source of massive frustration. Most point-of-sale software isn’t intuitive or user-friendly. Although many solutions are marketed specifically to the restaurant industry,…
How Your Parking Lot Can Attract Your Customers (or Not)
Your parking lot has more power to attract or repel customers than you may realize. When your parking lot is in good repair, it will simply blend into the background of a customer’s experience. When…
Is Your Business Name Good? Here’s How to Tell
Coming up with a business name is tough. You want something clever, but not something so esoteric that most people don’t understand it. You want something that captures the personality of your brand, but you…
9 Steps to Improve Employee Performance and Efficiency
Employers can improve their bottom line by getting more out of their current workforce. It isn’t necessarily accomplished by increasing work hours; these days, workers often spend more than 40 hours per week on the…
6 Proven Ways To Get Positive Customer Reviews
A BrightLocal survey found recently that positive customer reviews make 73% of customers more likely to trust a company more. So, getting more positive online reviews for your company and brand is vital. How do…
4 Simple Ways to Improve Your Content Strategy
Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the…
Is Social Media Marketing Really Worth the Investment?
Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept,…
How Your Business Can Win With Podcasting
Podcasting might seem like a mature content medium, but it’s only just beginning to grow into its full potential. As a business owner, understanding how to successfully launch and grow a podcast could prove to…