Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
Marketing Dilemma: Is Expressing Your Politics Risky?
Mixing marketing and politics used to be taboo for most businesses and nonprofit organizations, unless their missions were political in nature. In today’s divisive political climate, several enterprise businesses have strategically incorporated their political beliefs…
Why You Need to Convert Your Website to HTTPS Now!
If your organization or business website still uses HTTP, it’s time to convert it to HTTPS! Many small-to-medium businesses and nonprofit organizations may not be aware that their websites’ http standards are outdated. Because many are without…
What is Your Marketing Doing to Develop a Better World?
Is your business solely focused on profit-making or does it try to make a social impact, too—aligning profits with purpose? What does social impact mean? “Social impact has become much more than just a business strategy—driven by…
How to Embrace Brand Citizenship for Purpose and Profit
Any-sized business can practice social good. Yet, “businesses have traditionally looked to customers and employees to advocate for their brands. Today, the equation has flipped. More and more, customers and employees demand that brands advocate on…
Is Social Media Marketing Really Effective?
It’s hard to believe that social media has been around since 1997 when the earliest networking site, SixDegrees launched! (It doesn’t exist anymore.) During the 2000s, we saw many of our currently favorite sites appear. Now,…
Amazing Brand Experiences Start at the First Touchpoint
I’ll bet you’re familiar with this cliché: You only have one chance to make a good first impression. Yet, so many businesses and organizations fail at this. Take my recent experience at a 4-star (TripAdvisor…
Personalization vs. Privacy: Your Customers’ Confusing Brand Experiences
How much business do you think you lose due to poor customer experiences? Did you know that 41% of US consumers said they ditched a company because of “poor personalization and lack of trust?” And,…
2018 Marketing Trends You’ll Want to Know
Yes, it’s that time of year again, when marketing experts share their insights and predictions for the new year. To save you some time scouring the Internet for the top trends, I’ve done the work for you….
Avoid These 3 Frustrating Marketing Errors
I collect marketing boo-boos like some people collect stamps or rare coins. Yes, I save marketing emails and other marketing communications from vendors that are either frustrating, demonstrate poor customer experience, or make no sense….
Smartphones Can Make You Dumb
If your smartphone has morphed into an appendage, you’d better take heed. It’s making you dumb! Every time you participate in social media, read blog posts, or check the latest marketing news, they impede your brain’s…