Drew McLellan
Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting. Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.
Latest
Do You or Don’t You Gate Your Content?
Your website is your marketing workhorse. The more people who visit it and find the content compelling, the better. It should reflect not only what you sell but also who you are as a company…
Are You Hiding From Your Customers in Plain Sight?
Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent – every business needs to be findable. There’s an expression that says “if Google doesn’t know you…
Where Are You Listening?
Do you still have a customer service number that you promote on your product packaging, website, or collateral material? Do you get many snail mail letters from disgruntled customers? How about drop-ins, asking to speak…
Avoid These 5 Social Media Fails When Facing Trouble
I covered this not 6 months ago but feel that the situation each and every one of us finds ourselves in today, calls for us to revisit social media and the way it has changed…
Watch the World Change
Now that we’re a few months into the new year, I hope that you have more than begun to sketch out your plans for 2020 and beyond. As you push into 2020 and map out…
Your Inner Circle
A business is influenced by so many people that as business leaders, we need to choose those influences carefully and cautiously. That’s even truer when it comes to our inner circle. Motivational speaker Jim Rohn is probably…
Build Your Buying Journey Step by Step
One of the staples of marketing is the ability to understand how a human being goes from never having heard of you to actually buying something from you, time and time again. In simple terms,…
Clients You Love
The truth is not every client is created equal. We all know that there are clients we love to serve. We’re able to provide them with incredible value and they appreciate the work we do….
Tools of the Trade
One of the best outcomes of the proliferation of the Internet into all of our worlds is the access that it affords us to information, each other, and tools that make our jobs easier. In…
What is Marketing Automation?
Marketing automation is one of those buzz words that is being bandied around quite a bit lately so I thought it was time to define it and help you determine if it makes sense for…